{"id":1290458,"date":"2025-02-07T14:31:37","date_gmt":"2025-02-07T09:01:37","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1290458"},"modified":"2025-02-07T14:32:10","modified_gmt":"2025-02-07T09:02:10","slug":"social-media-is-confused-as-zomato-changes-name-to-eternal-its-scary-it-scares-me-to-my-core","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/social-media-is-confused-as-zomato-changes-name-to-eternal-its-scary-it-scares-me-to-my-core\/","title":{"rendered":"Social Media Is Confused As Zomato Changes Name To &#8216;Eternal&#8217;: &#8220;It&#8217;s Scary&#8221;!\u00a0&#8220;It Scares Me To My Core&#8221;"},"content":{"rendered":"\n<p>In a surprising move, Zomato has announced that its parent company, Zomato Limited, will now be known as Eternal Limited. The rebrand, revealed on Thursday, aims to reflect the company&#8217;s broader vision beyond food delivery. Eternal Limited will house Zomato&#8217;s four key businesses:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-2.30.07\u202fPM-1024x577.png\" alt=\"Social Media Is Confused As Zomato Changes Name To 'Eternal': &quot;It's Scary&quot;!\u00a0&quot;It Scares Me To My Core&quot;\" class=\"wp-image-1290472\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-2.30.07\u202fPM-1024x577.png 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-2.30.07\u202fPM-300x169.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-2.30.07\u202fPM-768x433.png 768w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-2.30.07\u202fPM.png 1282w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zomato<\/strong> \u2013 food delivery<\/li>\n\n\n\n<li><strong>Blinkit<\/strong> \u2013 quick commerce<\/li>\n\n\n\n<li><strong>Hyperpure<\/strong> \u2013 kitchen supplies<\/li>\n\n\n\n<li><strong>District<\/strong> \u2013 live events<\/li>\n<\/ul>\n\n\n\n<p>CEO Deepinder Goyal explained that the name change <a href=\"https:\/\/www.ndtv.com\/offbeat\/zomato-changes-parent-company-name-to-eternal-internet-has-mixed-reactions-7653139\">represents<\/a> more than a rebrand. &#8220;This is not just a name change; it is a mission statement,&#8221; he stated in a letter to shareholders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Social Media Reactions to the Name Change<\/strong><\/h3>\n\n\n\n<p>The announcement quickly went viral, sparking debates among users. Some praised the new identity, calling it &#8220;bold&#8221; and &#8220;ambitious,&#8221; while others questioned the need for a change. One user commented, &#8220;Eternal is such a beautiful name and signifies your ethos.&#8221; Another wrote, &#8220;Congrats on the new brand! A fresh identity brings new opportunities.&#8221;<\/p>\n\n\n\n<p>However, criticism was also widespread. Some users compared it to previous corporate rebrands like Facebook\u2019s transition to Meta and Twitter\u2019s switch to X. One user sarcastically wrote, &#8220;Perfect example of fixing something that was perfectly fine and probably breaking it.&#8221; Another added, &#8220;Please founders, nobody cares that much about the name.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zomato App Will Retain Its Name<\/strong><\/h3>\n\n\n\n<p>Amid concerns that the Zomato brand itself might change, Goyal clarified that the food delivery app will continue to operate under the same name. &#8220;We would like to rename Zomato Ltd., the company (not the brand\/app), to Eternal Ltd.,&#8221; he confirmed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A Bold Move with an Uncertain Future<\/strong><\/h3>\n\n\n\n<p>While the new name reflects an ambitious vision, it remains to be seen how it will impact the company\u2019s future. Goyal acknowledged the weight of the name, stating, &#8220;Eternal is a powerful name, and it scares me to my core. True permanence is built not on bold claims but on continuous evolution.&#8221;<\/p>\n\n\n\n<p>For now, Zomato remains a key player in food delivery, but its future as Eternal Limited could bring new opportunities\u2014or new challenges.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a surprising move, Zomato has announced that its parent company, Zomato Limited, will now be known as Eternal Limited. The rebrand, revealed on Thursday, aims to reflect the company&#8217;s broader vision beyond food delivery. Eternal Limited will house Zomato&#8217;s four key businesses: CEO Deepinder Goyal explained that the name change represents more than a [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1290472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[7064,671],"class_list":["post-1290458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-eternal","tag-zomato"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Is Confused As Zomato Changes Name To &#039;Eternal&#039;: &quot;It&#039;s Scary&quot;!\u00a0&quot;It Scares Me To My Core&quot; - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/social-media-is-confused-as-zomato-changes-name-to-eternal-its-scary-it-scares-me-to-my-core\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Is Confused As Zomato Changes Name To &#039;Eternal&#039;: &quot;It&#039;s Scary&quot;!\u00a0&quot;It Scares Me To My Core&quot; - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"In a surprising move, Zomato has announced that its parent company, Zomato Limited, will now be known as Eternal Limited. The rebrand, revealed on Thursday, aims to reflect the company&#8217;s broader vision beyond food delivery. 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