{"id":1290287,"date":"2025-02-03T12:57:25","date_gmt":"2025-02-03T07:27:25","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1290287"},"modified":"2025-02-03T12:57:58","modified_gmt":"2025-02-03T07:27:58","slug":"banned-chinese-fashion-app-relaunched-in-india-with-reliance-partnership","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/banned-chinese-fashion-app-relaunched-in-india-with-reliance-partnership\/","title":{"rendered":"Banned Chinese Fashion App Relaunched In India With Reliance Partnership"},"content":{"rendered":"\n<p>Reliance Retail has launched a <strong>new Shein India Fast Fashion app<\/strong>, marking Shein\u2019s return nearly five years after its ban in 2020 over data security concerns. The app was quietly rolled out on <strong>Saturday, Feb 2<\/strong>, offering a wide range of affordable fashionwear, with deliveries currently limited to <strong>New Delhi and Mumbai<\/strong>, before expanding nationwide.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/02\/Screenshot-2024-07-09-at-4.59.30\u202fPM-1024x520.png\" alt=\"Banned Chinese Fashion App Relaunched In India With Reliance Partnership\" class=\"wp-image-1290291\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/02\/Screenshot-2024-07-09-at-4.59.30\u202fPM-1024x520.png 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/02\/Screenshot-2024-07-09-at-4.59.30\u202fPM-300x152.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/02\/Screenshot-2024-07-09-at-4.59.30\u202fPM-768x390.png 768w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/02\/Screenshot-2024-07-09-at-4.59.30\u202fPM-1536x780.png 1536w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/02\/Screenshot-2024-07-09-at-4.59.30\u202fPM.png 1548w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Made in India, Sold Under Shein Brand<\/strong><\/h4>\n\n\n\n<p>Under the licensing deal, <strong>Indian manufacturers will produce Shein-branded clothing<\/strong>, with <strong>Reliance paying a brand license fee<\/strong> but having no equity investment in the partnership. Shein\u2019s products will also be <a href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/billionaire-ambanis-reliance-brings-shein-back-india-after-2020-app-ban-2025-02-02\/?utm_source=reddit.com\">available<\/a> on Reliance\u2019s <strong>Ajio platform<\/strong> in the future.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Competitive Strategy &amp; Expansion Plans<\/strong><\/h4>\n\n\n\n<p>The move is a strategic shift for Reliance, which usually integrates global brands into <strong>Ajio<\/strong> but has opted for a standalone Shein app. The brand, known for <strong>budget-friendly Western fashion<\/strong>, is offering items as low as <strong>\u20b9350 ($4)<\/strong>. Meanwhile, Shein is <strong>eyeing a London IPO<\/strong> after dropping U.S. listing plans due to regulatory hurdles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reliance Retail has launched a new Shein India Fast Fashion app, marking Shein\u2019s return nearly five years after its ban in 2020 over data security concerns. The app was quietly rolled out on Saturday, Feb 2, offering a wide range of affordable fashionwear, with deliveries currently limited to New Delhi and Mumbai, before expanding nationwide. [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1290291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[253,1629],"class_list":["post-1290287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-reliance","tag-shein"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Banned Chinese Fashion App Relaunched In India With Reliance Partnership - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/banned-chinese-fashion-app-relaunched-in-india-with-reliance-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banned Chinese Fashion App Relaunched In India With Reliance Partnership - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Reliance Retail has launched a new Shein India Fast Fashion app, marking Shein\u2019s return nearly five years after its ban in 2020 over data security concerns. The app was quietly rolled out on Saturday, Feb 2, offering a wide range of affordable fashionwear, with deliveries currently limited to New Delhi and Mumbai, before expanding nationwide. 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