{"id":1290125,"date":"2025-01-29T12:47:33","date_gmt":"2025-01-29T07:17:33","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1290125"},"modified":"2025-01-29T12:53:05","modified_gmt":"2025-01-29T07:23:05","slug":"reliance-acquires-this-brand-to-challenge-hul-tata-consumer-cremica","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/reliance-acquires-this-brand-to-challenge-hul-tata-consumer-cremica\/","title":{"rendered":"Reliance Acquires This Brand To Challenge HUL, Tata Consumer, Cremica"},"content":{"rendered":"\n

Reliance Consumer Products Ltd (RCPL) has acquired SIL Food India, a packaged foods brand offering a range of products such as cooking pastes, jams, mayonnaise, baked beans, and Chinese sauces. Based in Pune, SIL mainly operates in the Western and Southern regions of India. Through this acquisition, RCPL intends to broaden its national presence and compete with leading FMCG players like HUL, Tata Consumer, and Cremica.<\/p>\n\n\n\n

\"Reliance<\/figure>\n\n\n\n

Reliance Acquires SIL Brands, Plans to Unlock Growth Potential<\/strong><\/p>\n\n\n\n

The acquisition involves Reliance taking over the SIL brands from its current owner, Food Service India, though it will not include the company or its manufacturing facilities in Pune and Bengaluru. Ketan Mody, COO of RCPL, expressed<\/a> confidence that Reliance\u2019s expertise in consumer engagement, innovation, and distribution would unlock SIL\u2019s potential in a competitive market.<\/p>\n\n\n\n

SIL Food India, originally known as James Smith & Co, was first acquired by Marico Industries in 1993. Later, it passed through several hands, including Scandic Food India and Food Service India, before being acquired by Reliance.<\/p>\n\n\n\n

RCPL\u2019s Acquisition of SIL Foods to Drive Growth and Brand Revitalization<\/strong><\/p>\n\n\n\n

Ajay Mariwala, Managing Director of SIL Foods, shared enthusiasm for the partnership with RCPL, believing it would bring the brand to a broa              der and more modern audience. RCPL\u2019s strategy includes offering competitively priced products, higher margins for retailers, and revitalizing legacy brands.<\/p>\n\n\n\n

This acquisition is part of RCPL\u2019s broader growth strategy, which in recent years has also seen the addition of brands like Ravalgaon, Toffeeman, Campa, and Sosyo. RCPL, a fully owned subsidiary of Reliance Retail Ventures, has shown impressive growth in FY25, reporting Rs 8,000 crore in revenue for the first nine months and a significant increase in its distribution network.<\/p>\n\n\n\n

Recent Acquisitions Highlight Evolving Packaged Foods Market<\/strong><\/p>\n\n\n\n

Recent trends in the packaged foods market include notable acquisitions, such as Samara Capital-backed Agro Tech Foods acquiring Del Monte Foods, and Compass India Food Services purchasing a majority stake in ICS Foods. These shifts highlight the evolving landscape of the sector.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Reliance Consumer Products Ltd (RCPL) has acquired SIL Food India, a packaged foods brand offering a range of products such as cooking pastes, jams, mayonnaise, baked beans, and Chinese sauces. Based in Pune, SIL mainly operates in the Western and Southern regions of India. Through this acquisition, RCPL intends to broaden its national presence and […]<\/p>\n","protected":false},"author":26,"featured_media":1290144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[253,7012],"class_list":["post-1290125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-reliance","tag-sil-foods"],"acf":[],"yoast_head":"\nReliance Acquires This Brand To Challenge HUL, Tata Consumer, Cremica - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/reliance-acquires-this-brand-to-challenge-hul-tata-consumer-cremica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reliance Acquires This Brand To Challenge HUL, Tata Consumer, Cremica - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"Reliance Consumer Products Ltd (RCPL) has acquired SIL Food India, a packaged foods brand offering a range of products such as cooking pastes, jams, mayonnaise, baked beans, and Chinese sauces. 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