draft<\/a>, “…the rise of e-commerce has introduced new challenges, particularly in terms of consumer protection and trust. The importance of clear and effective rules and norms for self-governance in e-commerce cannot be further emphasized in this context.” <\/p>\n\n\n\nThis framework talks about introducing three-phase principles including pre-transaction, contract formation, and post-transaction stages for e-commerce operations.<\/p>\n\n\n\n
Further, the platforms must conduct thorough KYC of business partners, especially third-party sellers as per the pre-transaction requirements.<\/p>\n\n\n\n
What Are The Draft Guidelines For E-commerce Platforms?<\/strong><\/p>\n\n\n\nMoving ahead, the guidelines ask about detailed product listings which include title, seller contact details, identification number, and supporting media.<\/p>\n\n\n\n
This would help the consumers to assess product utility and features.<\/p>\n\n\n\n
Notably, the platforms must display importer, packer, and seller details prominently for imported goods.<\/p>\n\n\n\n
When it comes to the contract formation, the platforms must record consumer consent, enable transaction review, and maintain transparent policies for cancellation, returns, and refunds.<\/p>\n\n\n\n
The platforms must maintain complete transactions and they should be made accessible to consumers as per applicable laws.<\/p>\n\n\n\n
Moreover, these guidelines talk about diverse payment options such as credit\/debit cards, mobile payments, e-wallets, and bank transfers, with full disclosure of processing charges.<\/p>\n\n\n\n
These platforms have to implement secure payment systems having encryption and two-factor authentication. <\/p>\n\n\n\n
In case of recurring payments, the draft requires clear disclosure of duration, intervals, and amounts, along with simple opt-out procedures.<\/p>\n\n\n\n
Besides this the Cash-on-delivery refunds must also be processed as per consumer preference.<\/p>\n\n\n\n
Under the Post-transaction guidelines, it mandates specifying clear timelines for refunds, replacements, and exchanges, with additional provisions for counterfeit products. <\/p>\n\n\n\n
In addition to this, the platforms must ensure timely delivery notifications whether handled internally or by third-party providers.<\/p>\n\n\n\n
This draft also talks about the prohibition of sale of the banned products as it requires platforms to maintain monitoring mechanisms and seller background checks.<\/p>\n\n\n\n
The platforms should have a ready-made list of banned products that must be available during seller onboarding, along with consumer reporting mechanisms for violations.<\/p>\n\n\n\n
Basically, these guidelines are there to help E-commerce entities as they must ensure neutral operations, offering level-playing field to all stakeholders. <\/p>\n\n\n\n
These guidelines explicitly talk about the prohibition of preferential treatment to any sellers or service providers. <\/p>\n\n\n\n
This framework helps in mandating policies which will combat counterfeit products and requires sellers to ensure accurate product descriptions and content.<\/p>\n\n\n\n
In order to maintain listing accuracy, the platforms must conduct periodic seller reviews.<\/p>\n\n\n\n
For the consumer reviews and ratings, all of them must comply with IS 19000:2022 standards for online consumer reviews, covering collection, moderation, and publication processes. <\/p>\n\n\n\n
Further emphasizing the data protection compliance throughout e-commerce operations.<\/p>\n","protected":false},"excerpt":{"rendered":"
Recently, the Indian government has rolled out draft guidelines for e-commerce platforms. These guidelines after approval will be mandating self-regulatory measures to protect consumers from fraudulent practices amid the fast-growing digital shopping landscape in India. Draft Rules For E-commerce Platforms These draft guidelines which is titled ‘E-commerce-Principles and Guidelines for Self Governance’, have been prepared […]<\/p>\n","protected":false},"author":46,"featured_media":1289918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[273],"class_list":["post-1289907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-ecommerce"],"acf":[],"yoast_head":"\n
Govt Issues Strict Guidelines For Amazon, Flipkart & Other Ecommerce Platforms - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/govt-issues-strict-guidelines-for-amazon-flipkart-other-ecommerce-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Govt Issues Strict Guidelines For Amazon, Flipkart & Other Ecommerce Platforms - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"Recently, the Indian government has rolled out draft guidelines for e-commerce platforms. These guidelines after approval will be mandating self-regulatory measures to protect consumers from fraudulent practices amid the fast-growing digital shopping landscape in India. Draft Rules For E-commerce Platforms These draft guidelines which is titled ‘E-commerce-Principles and Guidelines for Self Governance’, have been prepared […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trak.in\/stories\/govt-issues-strict-guidelines-for-amazon-flipkart-other-ecommerce-platforms\/\" \/>\n<meta property=\"og:site_name\" content=\"Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-23T02:48:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-01T10:40:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Online-Shopping-ecommerce-India-1280x720-1-1024x576-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tejas Raut\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tejas Raut\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trak.in\/stories\/govt-issues-strict-guidelines-for-amazon-flipkart-other-ecommerce-platforms\/\",\"url\":\"https:\/\/trak.in\/stories\/govt-issues-strict-guidelines-for-amazon-flipkart-other-ecommerce-platforms\/\",\"name\":\"Govt Issues Strict Guidelines For Amazon, Flipkart & Other Ecommerce Platforms - Trak.in - Indian Business of Tech, Mobile & Startups\",\"isPartOf\":{\"@id\":\"https:\/\/trak.in\/stories\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/trak.in\/stories\/govt-issues-strict-guidelines-for-amazon-flipkart-other-ecommerce-platforms\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/trak.in\/stories\/govt-issues-strict-guidelines-for-amazon-flipkart-other-ecommerce-platforms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Online-Shopping-ecommerce-India-1280x720-1-1024x576-1.jpg\",\"datePublished\":\"2025-01-23T02:48:56+00:00\",\"dateModified\":\"2025-02-01T10:40:12+00:00\",\"author\":{\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/7ef84a26327ca5ce38941127cd672213\"},\"breadcrumb\":{\"@id\":\"https:\/\/trak.in\/stories\/govt-issues-strict-guidelines-for-amazon-flipkart-other-ecommerce-platforms\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/trak.in\/stories\/govt-issues-strict-guidelines-for-amazon-flipkart-other-ecommerce-platforms\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trak.in\/stories\/govt-issues-strict-guidelines-for-amazon-flipkart-other-ecommerce-platforms\/#primaryimage\",\"url\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Online-Shopping-ecommerce-India-1280x720-1-1024x576-1.jpg\",\"contentUrl\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Online-Shopping-ecommerce-India-1280x720-1-1024x576-1.jpg\",\"width\":1024,\"height\":576},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/trak.in\/stories\/govt-issues-strict-guidelines-for-amazon-flipkart-other-ecommerce-platforms\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/trak.in\/stories\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Govt Issues Strict Guidelines For Amazon, Flipkart & Other Ecommerce Platforms\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/trak.in\/stories\/#website\",\"url\":\"https:\/\/trak.in\/stories\/\",\"name\":\"Trak.in - Indian Business of Tech, Mobile & Startups\",\"description\":\"Trak.in is a popular Indian Business, Technology, Mobile & Startup blog featuring trending News, views and analytical take on Technology, Business, Finance, Telecom, Mobile, startups & Social Media Space\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/trak.in\/stories\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/7ef84a26327ca5ce38941127cd672213\",\"name\":\"Tejas Raut\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8afad18c56e31f0c0d6a78c70f9d39f401ac10643269600914366403916a81cc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8afad18c56e31f0c0d6a78c70f9d39f401ac10643269600914366403916a81cc?s=96&d=mm&r=g\",\"caption\":\"Tejas Raut\"},\"description\":\"Bridging the gap between technology and understanding at Trakin Tech.\",\"sameAs\":[\"http:\/\/www.trak.in\"],\"url\":\"https:\/\/trak.in\/stories\/author\/tejas-raut\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Govt Issues Strict Guidelines For Amazon, Flipkart & Other Ecommerce Platforms - Trak.in - Indian Business of Tech, Mobile & Startups","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trak.in\/stories\/govt-issues-strict-guidelines-for-amazon-flipkart-other-ecommerce-platforms\/","og_locale":"en_US","og_type":"article","og_title":"Govt Issues Strict Guidelines For Amazon, Flipkart & Other Ecommerce Platforms - Trak.in - Indian Business of Tech, Mobile & Startups","og_description":"Recently, the Indian government has rolled out draft guidelines for e-commerce platforms. These guidelines after approval will be mandating self-regulatory measures to protect consumers from fraudulent practices amid the fast-growing digital shopping landscape in India. Draft Rules For E-commerce Platforms These draft guidelines which is titled ‘E-commerce-Principles and Guidelines for Self Governance’, have been prepared […]","og_url":"https:\/\/trak.in\/stories\/govt-issues-strict-guidelines-for-amazon-flipkart-other-ecommerce-platforms\/","og_site_name":"Trak.in - Indian Business of Tech, Mobile & Startups","article_published_time":"2025-01-23T02:48:56+00:00","article_modified_time":"2025-02-01T10:40:12+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Online-Shopping-ecommerce-India-1280x720-1-1024x576-1.jpg","type":"image\/jpeg"}],"author":"Tejas Raut","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tejas Raut","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/trak.in\/stories\/govt-issues-strict-guidelines-for-amazon-flipkart-other-ecommerce-platforms\/","url":"https:\/\/trak.in\/stories\/govt-issues-strict-guidelines-for-amazon-flipkart-other-ecommerce-platforms\/","name":"Govt Issues Strict Guidelines For Amazon, Flipkart & Other Ecommerce Platforms - Trak.in - Indian Business of Tech, Mobile & Startups","isPartOf":{"@id":"https:\/\/trak.in\/stories\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trak.in\/stories\/govt-issues-strict-guidelines-for-amazon-flipkart-other-ecommerce-platforms\/#primaryimage"},"image":{"@id":"https:\/\/trak.in\/stories\/govt-issues-strict-guidelines-for-amazon-flipkart-other-ecommerce-platforms\/#primaryimage"},"thumbnailUrl":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Online-Shopping-ecommerce-India-1280x720-1-1024x576-1.jpg","datePublished":"2025-01-23T02:48:56+00:00","dateModified":"2025-02-01T10:40:12+00:00","author":{"@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/7ef84a26327ca5ce38941127cd672213"},"breadcrumb":{"@id":"https:\/\/trak.in\/stories\/govt-issues-strict-guidelines-for-amazon-flipkart-other-ecommerce-platforms\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trak.in\/stories\/govt-issues-strict-guidelines-for-amazon-flipkart-other-ecommerce-platforms\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trak.in\/stories\/govt-issues-strict-guidelines-for-amazon-flipkart-other-ecommerce-platforms\/#primaryimage","url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Online-Shopping-ecommerce-India-1280x720-1-1024x576-1.jpg","contentUrl":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Online-Shopping-ecommerce-India-1280x720-1-1024x576-1.jpg","width":1024,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/trak.in\/stories\/govt-issues-strict-guidelines-for-amazon-flipkart-other-ecommerce-platforms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/trak.in\/stories\/"},{"@type":"ListItem","position":2,"name":"Govt Issues Strict Guidelines For Amazon, Flipkart & Other Ecommerce Platforms"}]},{"@type":"WebSite","@id":"https:\/\/trak.in\/stories\/#website","url":"https:\/\/trak.in\/stories\/","name":"Trak.in - Indian Business of Tech, Mobile & Startups","description":"Trak.in is a popular Indian Business, Technology, Mobile & Startup blog featuring trending News, views and analytical take on Technology, Business, Finance, Telecom, Mobile, startups & Social Media Space","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trak.in\/stories\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/7ef84a26327ca5ce38941127cd672213","name":"Tejas Raut","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8afad18c56e31f0c0d6a78c70f9d39f401ac10643269600914366403916a81cc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8afad18c56e31f0c0d6a78c70f9d39f401ac10643269600914366403916a81cc?s=96&d=mm&r=g","caption":"Tejas Raut"},"description":"Bridging the gap between technology and understanding at Trakin Tech.","sameAs":["http:\/\/www.trak.in"],"url":"https:\/\/trak.in\/stories\/author\/tejas-raut\/"}]}},"jetpack_featured_media_url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Online-Shopping-ecommerce-India-1280x720-1-1024x576-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1289907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/comments?post=1289907"}],"version-history":[{"count":1,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1289907\/revisions"}],"predecessor-version":[{"id":1289919,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1289907\/revisions\/1289919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/media\/1289918"}],"wp:attachment":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/media?parent=1289907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/categories?post=1289907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/tags?post=1289907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Govt](\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Online-Shopping-ecommerce-India-1280x720-1-1024x576-1.jpg\")
<\/figure>\n\n\n\n