{"id":1289897,"date":"2025-01-26T14:45:18","date_gmt":"2025-01-26T09:15:18","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1289897"},"modified":"2025-01-26T14:48:58","modified_gmt":"2025-01-26T09:18:58","slug":"tatas-chings-secret-joins-forces-with-pepsico-for-launching-new-kurkure-flavours","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/tatas-chings-secret-joins-forces-with-pepsico-for-launching-new-kurkure-flavours\/","title":{"rendered":"Tata’s Ching’s Secret Joins Forces With PepsiCo For Launching New Kurkure Flavours"},"content":{"rendered":"\n

In a significant milestone for the snacking industry, PepsiCo India has partnered with Tata Consumer Products\u2019 Ching\u2019s Secret to launch a new flavour of its popular snack, Kurkure. The new variant, featuring Ching\u2019s Secret schezwan chutney seasoning, is available across India in three price points\u2014Rs 5, Rs 10, and Rs 20. Tata Consumer Products acquired Ching\u2019s Secret in 2024, further strengthening this collaboration.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Fusion of Flavours: Kurkure and Ching’s Secret’s Bold New Collaboration<\/strong><\/p>\n\n\n\n

Aastha Bhasin, Marketing Director for Kurkure & Doritos at PepsiCo India, emphasized that Kurkure has consistently led the way in introducing innovative flavours. She pointed out that this partnership demonstrates the company\u2019s commitment to evolving consumer preferences. The fusion of Kurkure\u2019s crunchy, spicy magic with Ching\u2019s fiery, tangy schezwan chutney promises a unique desi Chinese snacking experience.<\/p>\n\n\n\n

Deepika Bhan, President of Packaged Foods at Tata Consumer Products, mentioned that the collaboration is set to surprise and delight consumers, offering them a memorable and unique sensory experience.<\/p>\n\n\n\n

PepsiCo’s Strategic Partnership and Expansion in India’s Growing Snack Market<\/strong><\/p>\n\n\n\n

At a time when PepsiCo is aiming to expand its presence in the Indian snack market, this collaboration holds significance. Reports indicate that PepsiCo has made a bid for a stake in the Indian snack giant, Haldiram. The Indian snacks market, valued at $17.11 billion, is projected to grow at a compound annual growth rate (CAGR) of 7.66% from 2025-2029, according to Statista.<\/p>\n\n\n\n

PepsiCo India views this partnership as a landmark in the industry, bringing together two beloved Indian brands\u2014Kurkure and Ching\u2019s Secret. Both brands are known for their bold, authentic flavours that resonate with the diverse and evolving tastes of Indian consumers.<\/p>\n\n\n\n

Image Source<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

In a significant milestone for the snacking industry, PepsiCo India has partnered with Tata Consumer Products\u2019 Ching\u2019s Secret to launch a new flavour of its popular snack, Kurkure. The new variant, featuring Ching\u2019s Secret schezwan chutney seasoning, is available across India in three price points\u2014Rs 5, Rs 10, and Rs 20. Tata Consumer Products acquired […]<\/p>\n","protected":false},"author":26,"featured_media":1290042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[581],"tags":[4416,6998,929,164],"class_list":["post-1289897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-chings-secret","tag-kurkure","tag-pepsico","tag-tata"],"acf":[],"yoast_head":"\nTata's Ching's Secret Joins Forces With PepsiCo For Launching New Kurkure Flavours - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/tatas-chings-secret-joins-forces-with-pepsico-for-launching-new-kurkure-flavours\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tata's Ching's Secret Joins Forces With PepsiCo For Launching New Kurkure Flavours - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"In a significant milestone for the snacking industry, PepsiCo India has partnered with Tata Consumer Products\u2019 Ching\u2019s Secret to launch a new flavour of its popular snack, Kurkure. 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