{"id":1289438,"date":"2025-01-10T11:39:38","date_gmt":"2025-01-10T06:09:38","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1289438"},"modified":"2025-01-10T11:40:15","modified_gmt":"2025-01-10T06:10:15","slug":"swiggy-zomato-plans-private-label-restaurant-lobby-plans-to-sue-them","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/swiggy-zomato-plans-private-label-restaurant-lobby-plans-to-sue-them\/","title":{"rendered":"Swiggy, Zomato Plans Private Label; Restaurant Lobby Plans To Sue Them"},"content":{"rendered":"\n<p>The NRAI, representing over 5 lakh restaurants, has accused Zomato and Swiggy of monopolizing the food delivery market through private labeling and 10-minute delivery apps like Blinkit Bistro and Swiggy Snacc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Google-Search-Zomato-Swiggy-Dineout-Integration-1280x720-1024x576-1.jpg\" alt=\"Swiggy, Zomato Plans Private Label; Restaurant Lobby Plans To Sue Them\" class=\"wp-image-1289449\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Google-Search-Zomato-Swiggy-Dineout-Integration-1280x720-1024x576-1.jpg 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Google-Search-Zomato-Swiggy-Dineout-Integration-1280x720-1024x576-1-300x169.jpg 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Google-Search-Zomato-Swiggy-Dineout-Integration-1280x720-1024x576-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>NRAI President Sagar Daryani expressed concerns over these platforms <a href=\"https:\/\/www.ndtvprofit.com\/business\/restaurant-body-to-sue-zomato-swiggy-for-private-labelling-food-delivery\">leveraging<\/a> restaurant data to promote their own products. \u201cThey have access to all our data, which they do not share with us. We believe they are migrating our customers to their private labels,\u201d Daryani said.<\/p>\n\n\n\n<p>He added that this strategy cannibalizes restaurant businesses dependent on these platforms. \u201cWe are absolutely not okay with Zomato and Swiggy engaging in private labeling or selling food directly.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Legal and Regulatory Challenges<\/strong><\/h4>\n\n\n\n<p>The NRAI is exploring complaints with regulatory authorities, including the Competition Commission of India (CCI), alleging intellectual property rights violations under the Copyright Act. This comes alongside an ongoing antitrust case filed by the NRAI against Zomato and Swiggy for anti-competitive practices.<\/p>\n\n\n\n<p>Daryani highlighted previous verbal assurances from Swiggy and Zomato that they would not directly enter the food business, assurances he says have now been breached.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Rise of Private Labels<\/strong><\/h4>\n\n\n\n<p>Private labeling offers platforms higher profit margins and typically involves products priced lower than established brands. Swiggy\u2019s grocery vertical, Instamart, already sells private labels like Supreme Harvest and Truly Good Food. Zomato\u2019s Blinkit previously relied on private labels, which accounted for 50% of its gross merchandise value until it ceased the practice in 2021.<\/p>\n\n\n\n<p>The NRAI does not oppose quick commerce but insists that aggregators collaborate with restaurants to facilitate such models. \u201cQuick commerce in food delivery has the potential to grow,\u201d Daryani said. \u201cWe fully support it\u2026 as long as aggregators work with restaurants.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ongoing Pilots and Industry Concerns<\/strong><\/h4>\n\n\n\n<p>Blinkit Bistro and Swiggy Snacc have begun piloting their quick-delivery services, though an official launch is pending. Restaurateurs remain apprehensive, citing fears of data misuse, unfair competition, and diminishing market opportunities, as private labeling continues to disrupt the traditional aggregator-restaurant dynamic.<\/p>\n\n\n\n<p>This legal battle could redefine the relationship between restaurants and delivery platforms, emphasizing the need for fair practices in India\u2019s burgeoning food delivery market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NRAI, representing over 5 lakh restaurants, has accused Zomato and Swiggy of monopolizing the food delivery market through private labeling and 10-minute delivery apps like Blinkit Bistro and Swiggy Snacc. NRAI President Sagar Daryani expressed concerns over these platforms leveraging restaurant data to promote their own products. \u201cThey have access to all our data, [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1289449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[6424,179,671],"class_list":["post-1289438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-nhai","tag-swiggy","tag-zomato"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Swiggy, Zomato Plans Private Label; Restaurant Lobby Plans To Sue Them - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/swiggy-zomato-plans-private-label-restaurant-lobby-plans-to-sue-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swiggy, Zomato Plans Private Label; Restaurant Lobby Plans To Sue Them - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"The NRAI, representing over 5 lakh restaurants, has accused Zomato and Swiggy of monopolizing the food delivery market through private labeling and 10-minute delivery apps like Blinkit Bistro and Swiggy Snacc. NRAI President Sagar Daryani expressed concerns over these platforms leveraging restaurant data to promote their own products. \u201cThey have access to all our data, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trak.in\/stories\/swiggy-zomato-plans-private-label-restaurant-lobby-plans-to-sue-them\/\" \/>\n<meta property=\"og:site_name\" content=\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-10T06:09:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-10T06:10:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Google-Search-Zomato-Swiggy-Dineout-Integration-1280x720-1024x576-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mohul Ghosh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mohul Ghosh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trak.in\/stories\/swiggy-zomato-plans-private-label-restaurant-lobby-plans-to-sue-them\/\",\"url\":\"https:\/\/trak.in\/stories\/swiggy-zomato-plans-private-label-restaurant-lobby-plans-to-sue-them\/\",\"name\":\"Swiggy, Zomato Plans Private Label; 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