{"id":1289401,"date":"2025-01-09T09:29:31","date_gmt":"2025-01-09T03:59:31","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1289401"},"modified":"2025-01-09T09:30:05","modified_gmt":"2025-01-09T04:00:05","slug":"zomato-silently-launches-15-min-food-delivery-joins-swiggy-zepto-more","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/zomato-silently-launches-15-min-food-delivery-joins-swiggy-zepto-more\/","title":{"rendered":"Zomato Silently Launches 15-Min Food Delivery: Joins Swiggy, Zepto &amp; More"},"content":{"rendered":"\n<p>Zomato has joined the quick food delivery segment with a new 15-minute service. The feature, although not officially announced, is live under the Explore section on the Zomato app. This initiative puts Zomato in direct competition with Swiggy Bolt and other fast-delivery platforms.<\/p>\n\n\n\n<p>The dedicated tab on the app showcases quick-to-prepare and ready-to-eat meals from select restaurants. Deliveries are limited to outlets within a 2-kilometer radius, offering slightly longer delivery times than Swiggy Bolt\u2019s 10-minute guarantee.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"780\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-09-at-9.28.27\u202fAM-1024x780.png\" alt=\"Zomato Silently Launches 15-Min Food Delivery: Joins Swiggy, Zepto &amp; More\" class=\"wp-image-1289409\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-09-at-9.28.27\u202fAM-1024x780.png 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-09-at-9.28.27\u202fAM-300x228.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-09-at-9.28.27\u202fAM-768x585.png 768w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-09-at-9.28.27\u202fAM-1536x1169.png 1536w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-09-at-9.28.27\u202fAM.png 2028w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Quick Commerce Industry Gains Momentum<\/strong><br>The quick commerce industry is rapidly growing, and Zomato\u2019s entry intensifies the competition. Following the launch of Blinkit\u2019s Bistro, Zomato appears to be doubling down on its quick service strategy. Bistro, a Zomato-owned venture, focuses on delivering healthy juices, snacks, and meals in minutes. Although Bistro is not yet operational, its <a href=\"https:\/\/www.businesstoday.in\/technology\/news\/story\/zomato-joins-quick-food-delivery-race-with-15-minute-service-feature-spotted-on-app-459953-2025-01-08\">expansion plans<\/a> signal Zomato\u2019s long-term ambitions in the health-focused segment.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Swiggy and Others in the Race<\/strong><br>Swiggy, which introduced its Bolt service in October, revealed that 5% of its food orders now come from quick deliveries. Other players like Ola Dash and Zepto Caf\u00e9 are also striving to meet the growing demand for ultra-fast services.<\/p>\n\n\n\n<p>Ola Dash offers a 10-minute food delivery option in Bengaluru, while Zepto Caf\u00e9 provides quick beverages and meals through its standalone app. These developments highlight the increasing focus on speed and convenience as key differentiators in the market.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Zomato\u2019s Bold Move Signals High Stakes<\/strong><br>Zomato\u2019s latest foray into 15-minute food delivery underlines the potential of quick commerce. The fierce competition in this space reflects the high stakes involved in winning over consumers seeking instant gratification.<\/p>\n\n\n\n<p>By expanding its quick delivery offerings, Zomato positions itself to carve out a significant share of this fast-growing market. As customer expectations evolve, Zomato\u2019s bold step ensures it remains at the forefront of innovation in food delivery.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.business-standard.com\/companies\/news\/quick-commerce-zomato-15-minute-food-delivery-launch-125010800193_1.html\">Image Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zomato has joined the quick food delivery segment with a new 15-minute service. The feature, although not officially announced, is live under the Explore section on the Zomato app. This initiative puts Zomato in direct competition with Swiggy Bolt and other fast-delivery platforms. The dedicated tab on the app showcases quick-to-prepare and ready-to-eat meals from [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1289409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[6904,671],"class_list":["post-1289401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-15-miin-food-delivery","tag-zomato"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zomato Silently Launches 15-Min Food Delivery: Joins Swiggy, Zepto &amp; More - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/zomato-silently-launches-15-min-food-delivery-joins-swiggy-zepto-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zomato Silently Launches 15-Min Food Delivery: Joins Swiggy, Zepto &amp; More - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Zomato has joined the quick food delivery segment with a new 15-minute service. The feature, although not officially announced, is live under the Explore section on the Zomato app. This initiative puts Zomato in direct competition with Swiggy Bolt and other fast-delivery platforms. The dedicated tab on the app showcases quick-to-prepare and ready-to-eat meals from [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trak.in\/stories\/zomato-silently-launches-15-min-food-delivery-joins-swiggy-zepto-more\/\" \/>\n<meta property=\"og:site_name\" content=\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-09T03:59:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-09T04:00:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-09-at-9.28.27\u202fAM-1024x780.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mohul Ghosh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mohul Ghosh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trak.in\/stories\/zomato-silently-launches-15-min-food-delivery-joins-swiggy-zepto-more\/\",\"url\":\"https:\/\/trak.in\/stories\/zomato-silently-launches-15-min-food-delivery-joins-swiggy-zepto-more\/\",\"name\":\"Zomato Silently Launches 15-Min Food Delivery: Joins Swiggy, Zepto &amp; 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