{"id":1289111,"date":"2025-01-02T10:52:44","date_gmt":"2025-01-02T05:22:44","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1289111"},"modified":"2025-01-02T10:53:19","modified_gmt":"2025-01-02T05:23:19","slug":"bajaj-auto-beats-ola-electric-to-become-indias-1-electric-two-wheeler-brand-with-25-marketshare","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/bajaj-auto-beats-ola-electric-to-become-indias-1-electric-two-wheeler-brand-with-25-marketshare\/","title":{"rendered":"Bajaj Auto Beats Ola Electric To Become India’s #1 Electric Two-Wheeler Brand With 25% Marketshare"},"content":{"rendered":"\n

Bajaj Auto has emerged as the new leader in the electric two-wheeler market, surpassing Ola Electric in December 2024. According to retail sales data from the VAHAN portal, Bajaj now commands a 25% market share<\/strong>, marking a 3% increase from the previous month. Meanwhile, Ola Electric’s share dropped to 19%, a 5% decline, as competition heats up. TVS Motors retained its position as the second-largest player with a 23% market share.<\/p>\n\n\n\n

\"Bajaj<\/figure>\n\n\n\n

Key Drivers Behind Bajaj Auto’s Success<\/strong><\/h3>\n\n\n\n

Bajaj Auto’s growth can be attributed to its strategic launch of the Chetak 35 series<\/strong>, which offers feature-rich scooters at a lower production cost\u201445% cheaper than its previous models<\/strong>. This move has resonated with cost-conscious consumers<\/a> seeking premium yet affordable electric scooters.<\/p>\n\n\n\n

Competition Intensifies<\/strong><\/h3>\n\n\n\n
    \n
  • TVS Motors:<\/strong>
    TVS has expanded its portfolio by offering scooters with varying battery capacities (2-4 kWh). The company\u2019s flagship I-Qube<\/strong> has benefitted from its extensive network of nearly 4,000 stores, including 250 EV-specific outlets.<\/li>\n\n\n\n
  • Ather Energy:<\/strong>
    Ather Energy has gained traction with the launch of its family-oriented Rizta<\/strong> scooter, particularly in strong EV markets such as Gujarat and Maharashtra. The company is also focusing on expanding its presence in North India.<\/li>\n<\/ul>\n\n\n\n

    Ola Electric Faces Challenges<\/strong><\/h3>\n\n\n\n

    Ola Electric, which once dominated the EV market, has experienced a downturn in market share due to increased competition and pricing challenges. Despite efforts like launching a swappable battery version of the S1 scooter at \u20b959,999<\/strong> and expanding its network from 800 to 4,000 stores<\/strong>, the company has struggled to maintain its lead.<\/p>\n\n\n\n

    Future Outlook<\/strong><\/h3>\n\n\n\n
      \n
    • Bajaj Auto:<\/strong>
      Bajaj\u2019s focus on innovation and cost efficiency with the Chetak 35 series is expected to bolster its margins and market position.<\/li>\n\n\n\n
    • TVS Motors:<\/strong>
      TVS continues to strengthen its footprint and product offerings, ensuring steady growth.<\/li>\n\n\n\n
    • Ola Electric:<\/strong>
      Ola plans to introduce its in-house batteries starting April 2025, which may help improve its competitiveness. However, the company needs to address the growing appeal of competitors’ affordable and feature-packed options.<\/li>\n<\/ul>\n\n\n\n

      As the electric two-wheeler market evolves, intensified competition is driving innovation and affordability, benefiting consumers while reshaping the industry landscape.<\/p>\n\n\n\n

      4o<\/p>\n","protected":false},"excerpt":{"rendered":"

      Bajaj Auto has emerged as the new leader in the electric two-wheeler market, surpassing Ola Electric in December 2024. According to retail sales data from the VAHAN portal, Bajaj now commands a 25% market share, marking a 3% increase from the previous month. Meanwhile, Ola Electric’s share dropped to 19%, a 5% decline, as competition […]<\/p>\n","protected":false},"author":30,"featured_media":1289123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[124],"tags":[6841,906],"class_list":["post-1289111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-bajaj-auto","tag-ola-electric"],"acf":[],"yoast_head":"\nBajaj Auto Beats Ola Electric To Become India's #1 Electric Two-Wheeler Brand With 25% Marketshare - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/bajaj-auto-beats-ola-electric-to-become-indias-1-electric-two-wheeler-brand-with-25-marketshare\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bajaj Auto Beats Ola Electric To Become India's #1 Electric Two-Wheeler Brand With 25% Marketshare - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"Bajaj Auto has emerged as the new leader in the electric two-wheeler market, surpassing Ola Electric in December 2024. 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