{"id":1288624,"date":"2024-12-19T10:12:44","date_gmt":"2024-12-19T04:42:44","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1288624"},"modified":"2024-12-19T10:13:18","modified_gmt":"2024-12-19T04:43:18","slug":"amazon-uber-google-will-be-paying-more-money-for-sending-sms-messages-to-users","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/amazon-uber-google-will-be-paying-more-money-for-sending-sms-messages-to-users\/","title":{"rendered":"Amazon, Uber, Google Will Be Paying More Money For Sending SMS, Messages To Users"},"content":{"rendered":"\n<p>The Telecom Regulatory Authority of India (Trai) recently recommended a new definition of international traffic. This move significantly impacts global giants like Amazon, Google, Uber, and Meta, requiring them to pay higher rates for sending SMS to Indian consumers. Trai suggests that SMS originating from servers outside India be categorized as international SMS and charged accordingly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"599\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-19-at-10.11.57\u202fAM-1024x599.png\" alt=\"Amazon, Uber, Google Will Be Paying More Money For Sending SMS, Messages To Users\" class=\"wp-image-1288629\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-19-at-10.11.57\u202fAM-1024x599.png 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-19-at-10.11.57\u202fAM-300x176.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-19-at-10.11.57\u202fAM-768x450.png 768w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-19-at-10.11.57\u202fAM.png 1288w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Dispute Over Tariffs<\/h3>\n\n\n\n<p>Telecom operators argue that global companies use technological interventions to mirror international SMS as domestic ones. These Application-to-Person (A2P) messages, including OTPs and <a href=\"https:\/\/www.financialexpress.com\/life\/technology-amazon-google-uber-may-have-to-pay-higher-rates-for-messages-to-consumers-3694083\/\">KYC-related notifications<\/a>, are routed through Indian public telecom networks, bypassing international long-distance routes. Operators call this &#8220;grey traffic&#8221; and justify the higher charges.<\/p>\n\n\n\n<p>On the other hand, global companies argue that advancements in technology eliminate the need for telecom networks in message transmission. They question why international tariffs apply when telecom networks are not involved.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lack of Regulation on International SMS Rates<\/h3>\n\n\n\n<p>Trai has rejected requests from global companies to regulate international SMS tariffs. Telecom companies currently charge over thirty times the domestic rate, which is around 13 paise per SMS. For domestic transactional messages, Trai has capped termination charges at 5 paise. However, international SMS charges remain unregulated, creating a substantial cost disparity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Way Forward<\/h3>\n\n\n\n<p>Global companies are expected to approach the Department of Telecommunications (DoT) to contest these recommendations. The DoT has the authority to accept or amend Trai&#8217;s proposals. Until then, companies will need to prove their SMS are domestic to avoid paying steep tariffs.<\/p>\n\n\n\n<p>Trai&#8217;s move has reignited the debate over fair pricing and the regulation of international SMS traffic, with global companies advocating for more balanced policies.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.ndtv.com\/offbeat\/texts-between-uber-driver-passenger-viral-funny-but-fake-says-internet-1788561\">Image Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Telecom Regulatory Authority of India (Trai) recently recommended a new definition of international traffic. This move significantly impacts global giants like Amazon, Google, Uber, and Meta, requiring them to pay higher rates for sending SMS to Indian consumers. Trai suggests that SMS originating from servers outside India be categorized as international SMS and charged [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1288629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[105,63,111],"class_list":["post-1288624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-amazon","tag-google","tag-uber"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon, Uber, Google Will Be Paying More Money For Sending SMS, Messages To Users - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/amazon-uber-google-will-be-paying-more-money-for-sending-sms-messages-to-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon, Uber, Google Will Be Paying More Money For Sending SMS, Messages To Users - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"The Telecom Regulatory Authority of India (Trai) recently recommended a new definition of international traffic. This move significantly impacts global giants like Amazon, Google, Uber, and Meta, requiring them to pay higher rates for sending SMS to Indian consumers. 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