{"id":1288177,"date":"2024-12-06T12:07:02","date_gmt":"2024-12-06T06:37:02","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1288177"},"modified":"2024-12-06T12:09:27","modified_gmt":"2024-12-06T06:39:27","slug":"myntra-will-deliver-apparels-in-30-mins-jumps-into-quick-commerce2","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/myntra-will-deliver-apparels-in-30-mins-jumps-into-quick-commerce2\/","title":{"rendered":"Myntra Will Deliver Apparels In 30 Mins: Jumps Into Quick Commerce"},"content":{"rendered":"\n<p>Myntra\u2019s M-Now service offers customers access to 10,000 styles from top global brands like Vero Moda, MANGO, Tommy Hilfiger, MAC, and Bobbi Brown. The platform aims to scale up to 100,000 styles in the next few months. This move positions Myntra as a pioneer in quick commerce for fashion at scale, catering to evolving consumer demands for faster deliveries.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-06-at-12.05.54\u202fPM-1024x556.png\" alt=\"\" class=\"wp-image-1288178\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-06-at-12.05.54\u202fPM-1024x556.png 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-06-at-12.05.54\u202fPM-300x163.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-06-at-12.05.54\u202fPM-768x417.png 768w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-06-at-12.05.54\u202fPM-1536x833.png 1536w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-06-at-12.05.54\u202fPM-2048x1111.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Expansion Plans<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Current Launch<\/strong>: Bengaluru<\/li>\n\n\n\n<li><strong>Upcoming Cities<\/strong>: Mumbai, Delhi, Pune, and other metros in the <a href=\"https:\/\/techcrunch.com\/2024\/12\/05\/myntra-pushes-into-india-quick-commerce-race-with-30-minute-fashion-delivery\/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly9uZXdzLmdvb2dsZS5jb20v&amp;guce_referrer_sig=AQAAAMJALWbFTdhKFTXqVfGqgCP0atsWMdJeeXUrdwC8sYoF1QFLGn3Rt7fO-B-GT_eyTKlCaexgxy5sJmIbHZnQ2tjuXFt5-REPyIhIVwBFyUnfYHrBFmH3LEN0m1H9JncEE5zbMJdyobCGY6Y0riNPIOk54znVtPHYbV-Tw-q33cyv\">coming months<\/a><\/li>\n<\/ul>\n\n\n\n<p>The initiative represents a shift from Myntra&#8217;s standard 2-3 day delivery model, making it one of the first vertical e-commerce players globally to embrace rapid delivery at scale.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Industry Context<\/h3>\n\n\n\n<p>Quick commerce is rapidly gaining traction in India, with Morgan Stanley estimating the market to grow to $42 billion by 2030, accounting for 18.4% of the e-commerce market. The model thrives in densely populated urban areas, where lower last-mile delivery costs make it economically viable.<\/p>\n\n\n\n<p>Myntra\u2019s CEO, Nandita Sinha, highlighted the significance of this service in a statement:<br>\u201cFashion, a highly aspirational category, thrives on a diverse selection that empowers customers to style their complete look. M-Now is a step towards redefining how customers experience fashion.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Products and Partnerships<\/h3>\n\n\n\n<p>Premium brands available through M-Now include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Beauty<\/strong>: Huda Beauty, MAC, Forest Essentials, Est\u00e9e Lauder<\/li>\n\n\n\n<li><strong>Accessories<\/strong>: Armani Exchange, Fossil, Casio<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Pilot Success and Consumer Response<\/h3>\n\n\n\n<p>Myntra reported strong customer response during its pilot runs, emphasizing the growing demand for quick delivery options in fashion.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>M-Now\u2019s introduction marks a bold step in India&#8217;s quick-commerce evolution, setting new benchmarks for customer convenience and service excellence in the fashion industry.<\/p>\n\n\n\n<p>4<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Myntra\u2019s M-Now service offers customers access to 10,000 styles from top global brands like Vero Moda, MANGO, Tommy Hilfiger, MAC, and Bobbi Brown. The platform aims to scale up to 100,000 styles in the next few months. This move positions Myntra as a pioneer in quick commerce for fashion at scale, catering to evolving consumer [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1288178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[6651,70,5596],"class_list":["post-1288177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-mnow","tag-myntra","tag-quick-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Myntra Will Deliver Apparels In 30 Mins: Jumps Into Quick Commerce - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/myntra-will-deliver-apparels-in-30-mins-jumps-into-quick-commerce2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Myntra Will Deliver Apparels In 30 Mins: Jumps Into Quick Commerce - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Myntra\u2019s M-Now service offers customers access to 10,000 styles from top global brands like Vero Moda, MANGO, Tommy Hilfiger, MAC, and Bobbi Brown. The platform aims to scale up to 100,000 styles in the next few months. 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