{"id":1286151,"date":"2024-10-09T11:32:48","date_gmt":"2024-10-09T06:02:48","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1286151"},"modified":"2024-10-09T11:33:11","modified_gmt":"2024-10-09T06:03:11","slug":"tata-enters-mass-beauty-market-with-zudio-beauty-stores-competes-against-elle18-sugar-colorbar","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/tata-enters-mass-beauty-market-with-zudio-beauty-stores-competes-against-elle18-sugar-colorbar\/","title":{"rendered":"Tata Enters Mass Beauty Market With Zudio Beauty Stores: Competes Against Elle18, Sugar, ColorBar"},"content":{"rendered":"\n

Trent, led by Noel Tata, has introduced a new shop concept called “Zudio Beauty,” going up against Elle18, Sugar Cosmetics, Health & Glow, and Colorbar in the mass-market beauty industry.<\/p>\n\n\n\n

\"Tata<\/figure>\n\n\n\n

In contrast to firms like Reliance, Nykaa, and Shoppers Stop, which concentrate on premium and luxury areas, Zudio Beauty seeks to satisfy the demand for reasonably priced beauty items.<\/p>\n\n\n\n

Tata Group Launches Zudio Beauty<\/strong><\/p>\n\n\n\n

Bengaluru is home to the first Zudio Beauty store<\/a>, with plans to build more in Hyderabad, Pune, Gurugram, and other cities.<\/p>\n\n\n\n

Tata, having pioneered Lakme (India\u2019s first beauty brand, later acquired to Hindustan Unilever), is leveraging experience in the beauty business, including establishing Tata Cliq Palette, a luxury cosmetics retail concept.<\/p>\n\n\n\n

Trent’s low-cost clothing line, Zudio, debuted in FY17 and has since expanded quickly because to its unique designs. It has a low gross margin of 35\u201340% while attaining great retail efficiency.<\/p>\n\n\n\n

Zudio became a separate format in FY18 and currently accounts for more than one-third of Trent’s overall income with a revenue per square foot of Rs 16,300, double the industry average.<\/p>\n\n\n\n

Zudio Exceeds Westside in FY22<\/strong><\/p>\n\n\n\n

Zudio exceeded Westside in terms of the number of stores by FY22, and in terms of sales by FY24.<\/p>\n\n\n\n

With 559 Zudio locations as of June and plans to open more, the brand has established itself as a leader in the discount retail space. Trent is anticipated to achieve similar success in the cosmetics industry.<\/p>\n\n\n\n

The executive director of Nuvama, Abneesh Roy, applauded Trent for his bold decision and pointed out that Zudio Beauty can be a huge success if customers find value in the product.<\/p>\n\n\n\n

This action would put fast-moving consumer goods (FMCG) companies and competitors like Nykaa under pressure, which could have an impact on their market share.<\/p>\n\n\n\n

Global cosmetics conglomerates such as L’Oreal and Shiseido regard India as a crucial developing market; L’Oreal has identified India as their fifth-largest professional product market.<\/p>\n\n\n\n

With Shoppers Stop, Shiseido is bringing its high-end Nars Cosmetics brand to the Indian market.<\/p>\n\n\n\n

Specialty beauty companies, such as L’Oreal, Mama Earth, Nivea, and Nykaa, currently enjoy a 33% market share, but are expected to increase to 42% over the next five years, according to a Redseer Strategy Consultants and Peak XV analysis.<\/p>\n\n\n\n

By 2027, the total market share of established players such as Hindustan Unilever and Procter & Gamble might drop by 900 basis points to 58%.<\/p>\n\n\n\n

Even though Zudio already has more than 550 locations, experts at Citi Research believe the company has substantial development potential and that more expansion into the beauty market is likely.<\/p>\n\n\n\n

Image Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Trent, led by Noel Tata, has introduced a new shop concept called “Zudio Beauty,” going up against Elle18, Sugar Cosmetics, Health & Glow, and Colorbar in the mass-market beauty industry. In contrast to firms like Reliance, Nykaa, and Shoppers Stop, which concentrate on premium and luxury areas, Zudio Beauty seeks to satisfy the demand for […]<\/p>\n","protected":false},"author":25,"featured_media":1286175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[6286,6287],"class_list":["post-1286151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-zudio","tag-zudio-beauty-store"],"acf":[],"yoast_head":"\nTata Enters Mass Beauty Market With Zudio Beauty Stores: Competes Against Elle18, Sugar, ColorBar - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/tata-enters-mass-beauty-market-with-zudio-beauty-stores-competes-against-elle18-sugar-colorbar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tata Enters Mass Beauty Market With Zudio Beauty Stores: Competes Against Elle18, Sugar, ColorBar - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"Trent, led by Noel Tata, has introduced a new shop concept called “Zudio Beauty,” going up against Elle18, Sugar Cosmetics, Health & Glow, and Colorbar in the mass-market beauty industry. 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