{"id":1284527,"date":"2024-08-20T07:29:21","date_gmt":"2024-08-20T01:59:21","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1284527"},"modified":"2024-08-20T07:29:40","modified_gmt":"2024-08-20T01:59:40","slug":"indians-bought-700-rakhis-minute-on-blinkit-swiggy-one-user-bought-rs-11000-worth-of-gifts-for-sister","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/indians-bought-700-rakhis-minute-on-blinkit-swiggy-one-user-bought-rs-11000-worth-of-gifts-for-sister\/","title":{"rendered":"Indians Bought 700 Rakhis\/Minute On Blinkit, Swiggy; One User Bought Rs 11,000 Worth Of Gifts For Sister"},"content":{"rendered":"\n

Quick commerce platforms Blinkit and Swiggy Instamart recently celebrated Raksha Bandhan with impressive sales figures, signaling the beginning of India’s festive season that will culminate with Diwali later in the year. Both companies reported significantly higher sales compared to their 2023 performance, highlighting the growing demand for fast and convenient shopping during the festive period.<\/p>\n\n\n\n

\"Indians
xr:d:DAFIhai9hk0:10,j:32555818987,t:22081005<\/figcaption><\/figure>\n\n\n\n

Blinkit\u2019s Record-Breaking Day<\/h4>\n\n\n\n

Blinkit, led by CEO Albinder Dhindsa, achieved several milestones on Raksha Bandhan. Dhindsa announced<\/a> on X (formerly Twitter), “We’ll cross all-time high orders in a day on Blinkit in a couple of minutes. We also hit highest ever OPM (Orders per minute), GMV, chocolate sales, and most other metrics today! And at its peak – we hit 693 RPM (Rakhis per minute). Thank you to all our customers (especially the ones who placed their first Blinkit order today) for trusting our service. Happy Raksha Bandhan to all.”<\/p>\n\n\n\n

In addition to these achievements, Dhindsa revealed that Blinkit switched to an international mode for Raksha Bandhan, allowing orders from six countries, including the USA, Canada, Netherlands, Germany, France, and Japan. This expansion highlights Blinkit\u2019s commitment to serving its customers both in India and abroad during significant cultural events.<\/p>\n\n\n\n

Blinkit, formerly known as Grofers, was acquired by Zomato in an all-stock deal valued at USD 570 million in 2022, a move that has bolstered its presence in the quick commerce sector.<\/p>\n\n\n\n

Swiggy Instamart\u2019s Exceptional Sales Surge<\/h4>\n\n\n\n

Swiggy Instamart also experienced a remarkable surge in sales during Raksha Bandhan. Co-founder Phani Kishan shared on X, “Raksha Bandhan celebrations are in full swing\u2014clocking higher orders per minute (OPM) than our peak yesterday, which was already a historical high.” He added, “We expect to sell as many rakhis today as we have sold all year, and that’s already 5x more than last year!”<\/p>\n\n\n\n

The day before Raksha Bandhan, Kishan had posted enthusiastically, “We’ve sold 5x the number of rakhis this year on @SwiggyInstamart compared to all of last year, and Raksha Bandhan is still tomorrow!” This exceptional growth in rakhi sales underscores the platform’s ability to meet the increasing demand for quick and reliable service during the festive season.<\/p>\n\n\n\n

Conclusion<\/h3>\n\n\n\n

The success of Blinkit and Swiggy Instamart during Raksha Bandhan reflects the growing popularity of quick commerce platforms in India, especially during key cultural events. As these platforms continue to innovate and expand their offerings, they are poised to play an increasingly significant role in the country\u2019s festive shopping landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"

Quick commerce platforms Blinkit and Swiggy Instamart recently celebrated Raksha Bandhan with impressive sales figures, signaling the beginning of India’s festive season that will culminate with Diwali later in the year. Both companies reported significantly higher sales compared to their 2023 performance, highlighting the growing demand for fast and convenient shopping during the festive period. […]<\/p>\n","protected":false},"author":30,"featured_media":1284532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[1001,179],"class_list":["post-1284527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-blinkit","tag-swiggy"],"acf":[],"yoast_head":"\nIndians Bought 700 Rakhis\/Minute On Blinkit, Swiggy; One User Bought Rs 11,000 Worth Of Gifts For Sister - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/indians-bought-700-rakhis-minute-on-blinkit-swiggy-one-user-bought-rs-11000-worth-of-gifts-for-sister\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indians Bought 700 Rakhis\/Minute On Blinkit, Swiggy; One User Bought Rs 11,000 Worth Of Gifts For Sister - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"Quick commerce platforms Blinkit and Swiggy Instamart recently celebrated Raksha Bandhan with impressive sales figures, signaling the beginning of India’s festive season that will culminate with Diwali later in the year. 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