{"id":1283707,"date":"2024-07-26T07:55:05","date_gmt":"2024-07-26T02:25:05","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1283707"},"modified":"2024-07-26T07:55:37","modified_gmt":"2024-07-26T02:25:37","slug":"google-chrome-will-have-3rd-party-cookies-that-users-can-remove-anytime","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/google-chrome-will-have-3rd-party-cookies-that-users-can-remove-anytime\/","title":{"rendered":"Google Chrome Will Have 3rd Party Cookies That Users Can Remove Anytime"},"content":{"rendered":"\n

Latest reports have confirmed that Google made plans to maintain third-party cookies in the Chrome web browser available.<\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

This decision has been made after years of promises to gradually phase out third-party cookies.<\/p>\n\n\n\n

Google Makes Plans to Maintain Third-Party Cookies in Chrome Browser<\/strong><\/p>\n\n\n\n

Apparently, the decision was reversed following worries from marketers about losing cookies.<\/p>\n\n\n\n

Advertisers were afraid of growing reliant on Google’s user datasets since they utilize cookies to personalize their adverts.<\/p>\n\n\n\n

Google’s strategy was examined by the UK’s Competition and Markets Authority because of concerns about competition. Google intends to launch a new Chrome experience that would let consumers choose their cookies wisely.<\/p>\n\n\n\n

As per reports<\/a>, users can change their mind at any moment regarding cookies. As per Anthony Chavez, vice president of the Google-backed Privacy Sandbox initiative, \u201cInstead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time.\u201d<\/p>\n\n\n\n

Google has been working on the Privacy Sandbox project since 2019. The goal of the Privacy Sandbox is to support digital enterprises and improve online privacy.<\/p>\n\n\n\n

Privacy Sandbox\u2019s Objectives<\/strong><\/p>\n\n\n\n

The phase-out of third-party cookies was one of the Privacy Sandbox’s main objectives. Websites and advertisers can monitor users’ surfing patterns thanks to cookies. Additionally, cookies may be utilized for unauthorized monitoring.<\/p>\n\n\n\n

Publishers are required by the EU’s GDPR to obtain users’ explicit consent before storing cookies. Most popular browsers allow you to remove cookies.<\/p>\n\n\n\n

On the new strategy, Google is collaborating with publishers, privacy advocates, and regulators.<\/p>\n\n\n\n

Google keeps funding the Privacy Sandbox initiative.<\/p>\n\n\n\n

Analyst Evelyn Mitchell-Wolf of eMarketer pointed out that advertisers won’t have to give up third-party cookies overnight. The Electronic Frontier Foundation’s Lena Cohen outlined the possible risks cookies pose to consumers.<\/p>\n\n\n\n

Due to Google’s ad-supported business strategy, Cohen attacked the company’s choice, \u201cGoogle’s decision to continue allowing third-party cookies, despite other major browsers blocking them for years, is a direct consequence of their advertising-driven business model.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Latest reports have confirmed that Google made plans to maintain third-party cookies in the Chrome web browser available. This decision has been made after years of promises to gradually phase out third-party cookies. Google Makes Plans to Maintain Third-Party Cookies in Chrome Browser Apparently, the decision was reversed following worries from marketers about losing cookies. […]<\/p>\n","protected":false},"author":25,"featured_media":1283721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[4405,190],"class_list":["post-1283707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-cookies","tag-google-chrome"],"acf":[],"yoast_head":"\nGoogle Chrome Will Have 3rd Party Cookies That Users Can Remove Anytime - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/google-chrome-will-have-3rd-party-cookies-that-users-can-remove-anytime\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Chrome Will Have 3rd Party Cookies That Users Can Remove Anytime - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"Latest reports have confirmed that Google made plans to maintain third-party cookies in the Chrome web browser available. 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