{"id":1283622,"date":"2024-07-23T10:31:21","date_gmt":"2024-07-23T05:01:21","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1283622"},"modified":"2024-07-23T10:31:42","modified_gmt":"2024-07-23T05:01:42","slug":"dynamic-pricing-of-movie-tickets-by-pvr-inox-is-wrong-says-cinema-lovers","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/dynamic-pricing-of-movie-tickets-by-pvr-inox-is-wrong-says-cinema-lovers\/","title":{"rendered":"Dynamic Pricing Of Movie Tickets By PVR-Inox Is Wrong, Says Cinema Lovers"},"content":{"rendered":"\n<p>Popular multiplex chain PVR INOX has introduced dynamic ticket pricing, a <a href=\"https:\/\/www.livemint.com\/news\/trends\/dynamic-ticket-pricing-in-cinemas-leave-netizens-fuming-pvr-has-ruined-movie-going-experience-11721563196363.html\">strategy<\/a> that adjusts ticket costs based on demand. This move has led to widespread criticism from customers who feel that it has negatively impacted their cinema experience. A company representative confirmed the implementation of dynamic pricing following a complaint from a customer on social media about fluctuating ticket prices for the movie &#8220;Twisters.&#8221; The representative assured that the pricing aimed to provide competitive rates and that the customer had not been overcharged at the time of booking.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"465\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/07\/Untitled-design-9-1.png\" alt=\"Dynamic Pricing Of Movie Tickets By PVR-Inox Is Wrong, Says Cinema Lovers\" class=\"wp-image-1283641\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/07\/Untitled-design-9-1.png 1000w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/07\/Untitled-design-9-1-300x140.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/07\/Untitled-design-9-1-768x357.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Public Reaction and Concerns<\/h4>\n\n\n\n<p>The dynamic pricing policy appears to have been in place for some time, though it is unclear if it is applied uniformly across all cinema halls in India. Many social media users have expressed frustration with this pricing model. One user recounted an experience where the ticket price increased from \u20b9350 to \u20b9400 at the counter, questioning the rationale behind dynamic pricing for movie tickets. Another user criticized the practice, suggesting that it contributes to lower footfalls in cinemas and that the industry should collectively address the issue.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Impact on Cinema Experience<\/h4>\n\n\n\n<p>Moviegoers have also highlighted other issues affecting their cinema experience, such as the high cost of food and beverages. One user noted that movie tickets now start at \u20b9350, and a regular popcorn and Pepsi combo costs \u20b9800. The addition of dynamic pricing has only exacerbated their dissatisfaction. Another user emphasized that it is not just the ads but also the high prices of snacks that ruin the experience, suggesting that slashing food prices could improve customer satisfaction.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Company\u2019s Response and Business Strategy<\/h4>\n\n\n\n<p>Despite the backlash, PVR INOX maintains that dynamic pricing is intended to offer customers better deals. However, the company has faced financial challenges, reporting a loss of \u20b9136.6 crore in Q1, partly due to the impact of elections and the Indian Premier League on business. In an attempt to attract more customers, PVR INOX has introduced ad-free content and slashed prices for food and beverages. Yet, these measures have not fully alleviated customer discontent.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Conclusion<\/h4>\n\n\n\n<p>PVR INOX&#8217;s dynamic ticket pricing strategy has faced significant opposition from moviegoers, who argue that it, along with high snack prices, has degraded the cinema experience. While the company defends its approach as beneficial, the negative reactions indicate a need for reassessment to ensure customer satisfaction and sustain footfall in cinemas.<\/p>\n\n\n\n<p>4o<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Popular multiplex chain PVR INOX has introduced dynamic ticket pricing, a strategy that adjusts ticket costs based on demand. This move has led to widespread criticism from customers who feel that it has negatively impacted their cinema experience. A company representative confirmed the implementation of dynamic pricing following a complaint from a customer on social [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1283641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[5713,3695],"class_list":["post-1283622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-movie-tickets","tag-pvr-inox"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dynamic Pricing Of Movie Tickets By PVR-Inox Is Wrong, Says Cinema Lovers - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/dynamic-pricing-of-movie-tickets-by-pvr-inox-is-wrong-says-cinema-lovers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dynamic Pricing Of Movie Tickets By PVR-Inox Is Wrong, Says Cinema Lovers - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Popular multiplex chain PVR INOX has introduced dynamic ticket pricing, a strategy that adjusts ticket costs based on demand. This move has led to widespread criticism from customers who feel that it has negatively impacted their cinema experience. A company representative confirmed the implementation of dynamic pricing following a complaint from a customer on social [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trak.in\/stories\/dynamic-pricing-of-movie-tickets-by-pvr-inox-is-wrong-says-cinema-lovers\/\" \/>\n<meta property=\"og:site_name\" content=\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-23T05:01:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-23T05:01:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/07\/Untitled-design-9-1.png\" \/>\n<meta name=\"author\" content=\"Mohul Ghosh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mohul Ghosh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trak.in\/stories\/dynamic-pricing-of-movie-tickets-by-pvr-inox-is-wrong-says-cinema-lovers\/\",\"url\":\"https:\/\/trak.in\/stories\/dynamic-pricing-of-movie-tickets-by-pvr-inox-is-wrong-says-cinema-lovers\/\",\"name\":\"Dynamic Pricing Of Movie Tickets By PVR-Inox Is Wrong, Says Cinema Lovers - Trak.in - Indian Business of Tech, Mobile &amp; 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