{"id":1282635,"date":"2024-06-20T14:06:39","date_gmt":"2024-06-20T08:36:39","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1282635"},"modified":"2024-06-20T14:07:03","modified_gmt":"2024-06-20T08:37:03","slug":"google-tv-advertising-network-launched-for-20-million-google-tv-android-tv-users","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/google-tv-advertising-network-launched-for-20-million-google-tv-android-tv-users\/","title":{"rendered":"Google TV Advertising Network Launched For 20 Million Google TV, Android TV Users"},"content":{"rendered":"\n<p>With the launch of the Google TV network across over 20 million monthly active Google TV and Android TV OS devices, Google is ramping up its connected TV advertising offerings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"554\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-20-at-11.35.58\u202fAM-1024x554.png\" alt=\"\" class=\"wp-image-1282655\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-20-at-11.35.58\u202fAM-1024x554.png 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-20-at-11.35.58\u202fAM-300x162.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-20-at-11.35.58\u202fAM-768x416.png 768w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-20-at-11.35.58\u202fAM-1536x831.png 1536w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-20-at-11.35.58\u202fAM-2048x1108.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Why Does It Matter?<\/strong><\/p>\n\n\n\n<p>With over 150 million people watching YouTube on their TV screens each month, the connected TV viewing is on the rise.<\/p>\n\n\n\n<p>On top of this, the new Google TV network allows advertisers to reach this growing audience through targeted, in-stream video ads.<\/p>\n\n\n\n<p>Through Google\u2019s advanced ad tech, premium inventory and integrated YouTube buys, Google TV network is a rapidly scaling connected TV audience for advertisers.&nbsp;<\/p>\n\n\n\n<p>Establishing an early presence allows advertisers to <a href=\"https:\/\/searchengineland.com\/google-tv-network-launch-443106\">future-proof their TV strategy.<\/a><\/p>\n\n\n\n<p><strong>Google Expands Ad Opportunities on Google TV<\/strong><\/p>\n\n\n\n<p>The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows and movies.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>There shall be 6-second non-skippable bumper ad formats, with more formats coming<\/li>\n\n\n\n<li>With an average of 75 minutes per day on Google TV\u2019s free channels, 60% of U.S. households now watch free, ad-supported streaming channels<\/li>\n\n\n\n<li>The inventory is available to buy through Google Ads and Display &amp; Video 360, alongside YouTube reservations.<\/li>\n<\/ul>\n\n\n\n<p>Not just this, but the company also allows Google to monetize its growing Google TV footprint across devices from brands like Sony, TCL, Hisense and its own Chromecast.<\/p>\n\n\n\n<p>With viewership shifting from traditional TV to streaming, Connected TV ad spending continues to surge and with this Google is planning to provide a one-stop shop for advertisers to reach audiences across its YouTube and TV screen inventory.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the launch of the Google TV network across over 20 million monthly active Google TV and Android TV OS devices, Google is ramping up its connected TV advertising offerings. Why Does It Matter? With over 150 million people watching YouTube on their TV screens each month, the connected TV viewing is on the rise. [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":1282655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1282635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google TV Advertising Network Launched For 20 Million Google TV, Android TV Users - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/google-tv-advertising-network-launched-for-20-million-google-tv-android-tv-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google TV Advertising Network Launched For 20 Million Google TV, Android TV Users - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"With the launch of the Google TV network across over 20 million monthly active Google TV and Android TV OS devices, Google is ramping up its connected TV advertising offerings. 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