{"id":1277681,"date":"2024-01-15T07:30:05","date_gmt":"2024-01-15T02:00:05","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1277681"},"modified":"2024-01-15T07:30:25","modified_gmt":"2024-01-15T02:00:25","slug":"rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/","title":{"rendered":"RIP Cookies: Google Initiates Biggest Change For $600 Billion Online Ads Industry By Removing Cookies For These Chrome Users"},"content":{"rendered":"\n<p>The world\u2019s best search engine has now decided to make drastic changes to how companies use the <a href=\"https:\/\/www.livemint.com\/technology\/google-is-finally-killing-cookies-advertisers-still-aren-t-ready-11704369559243.html\">online data<\/a> of the users and advertisers are not particularly very happy about it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/01\/Sunder-Pichai-_GoogleForIndia-1280x7201-1-1024x576.jpeg\" alt=\"RIP Cookies: Google Initiates Biggest Change For $600 Billion Online Ads Industry By Removing Cookies For These Chrome Users\" class=\"wp-image-1277827\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/01\/Sunder-Pichai-_GoogleForIndia-1280x7201-1-1024x576.jpeg 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/01\/Sunder-Pichai-_GoogleForIndia-1280x7201-1-300x169.jpeg 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/01\/Sunder-Pichai-_GoogleForIndia-1280x7201-1-768x432.jpeg 768w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/01\/Sunder-Pichai-_GoogleForIndia-1280x7201-1.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Phase-out of \u201cCookies\u201d<\/strong><\/p>\n\n\n\n<p>The $600 billion a year online ad industry shall see the biggest changes if the use of cookies is changed or altered.<\/p>\n\n\n\n<p>For the uninitiated, cookies are small files of information that log the internet users\u2019 activity across websites. This in turn is used by advertisers so that they can target the users with relevant ads.<\/p>\n\n\n\n<p>A limited test for 1% of people shall be started starting Thursday. This shall be done for Google\u2019s chrome browser, which is notably world\u2019s most popular browser.<\/p>\n\n\n\n<p>By the end of the user, google plans to eliminate the cookies for all the users of Google Chrome.<\/p>\n\n\n\n<p><strong>Industry Needs Be Educated About Replacement Technologies<\/strong><\/p>\n\n\n\n<p>In order to ensure smooth transitioning or necessary survival, marketers, advertising technology companies and web publishers are formulating the plan to work through this. However, they have also said that California based company has not taken enough measures to educate the market about this and the change.<\/p>\n\n\n\n<p>Anthony Katsur, chief executive of the IAB Tech Lab, said that the industry is only ear-ready when it comes to the tools that have been introduced by Google.&nbsp;<\/p>\n\n\n\n<p>The IAB Tech Lab is an ad-tech industry trade group that is funded by its members including Google.<\/p>\n\n\n\n<p>As per him, before eliminating cookies, Google should give sufficient time to people to ensure that the replacement technologies do their jobs. He also said the company\u2019s complete ban plan for the cookies next year can also be potentially brutal for the entire industry. Also, doing so at the most important quarter as what makes it even worse.<\/p>\n\n\n\n<p>He said &#8220;The timing remains poor Launching it during the industry&#8217;s greatest revenue-generating part of the year is just a terrible decision&#8221;.<\/p>\n\n\n\n<p>However, on the other side, Google execs say that the same has been carried out by extensive collaboration with the entire internet ecosystem.<\/p>\n\n\n\n<p>They said that many in the advertising industry have urged Google to go ahead with the changes.<\/p>\n\n\n\n<p>Anthony Chavez, a Google VP, who has been overseeing the changes said that the replacement technologies for cookies is intended to meet the business goals without impacting the consumer privacy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world\u2019s best search engine has now decided to make drastic changes to how companies use the online data of the users and advertisers are not particularly very happy about it. The Phase-out of \u201cCookies\u201d The $600 billion a year online ad industry shall see the biggest changes if the use of cookies is changed [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":1277827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[1396,4405,63],"class_list":["post-1277681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-chrome","tag-cookies","tag-google"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RIP Cookies: Google Initiates Biggest Change For $600 Billion Online Ads Industry By Removing Cookies For These Chrome Users - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RIP Cookies: Google Initiates Biggest Change For $600 Billion Online Ads Industry By Removing Cookies For These Chrome Users - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"The world\u2019s best search engine has now decided to make drastic changes to how companies use the online data of the users and advertisers are not particularly very happy about it. The Phase-out of \u201cCookies\u201d The $600 billion a year online ad industry shall see the biggest changes if the use of cookies is changed [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/\" \/>\n<meta property=\"og:site_name\" content=\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-15T02:00:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-15T02:00:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/01\/Sunder-Pichai-_GoogleForIndia-1280x7201-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rohit Kulkarni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rohit Kulkarni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/\",\"url\":\"https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/\",\"name\":\"RIP Cookies: Google Initiates Biggest Change For $600 Billion Online Ads Industry By Removing Cookies For These Chrome Users - Trak.in - Indian Business of Tech, Mobile &amp; Startups\",\"isPartOf\":{\"@id\":\"https:\/\/trak.in\/stories\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/01\/Sunder-Pichai-_GoogleForIndia-1280x7201-1.jpeg\",\"datePublished\":\"2024-01-15T02:00:05+00:00\",\"dateModified\":\"2024-01-15T02:00:25+00:00\",\"author\":{\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/4486219a5d31e657b529e6e874cead8b\"},\"breadcrumb\":{\"@id\":\"https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/#primaryimage\",\"url\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/01\/Sunder-Pichai-_GoogleForIndia-1280x7201-1.jpeg\",\"contentUrl\":\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/01\/Sunder-Pichai-_GoogleForIndia-1280x7201-1.jpeg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/trak.in\/stories\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RIP Cookies: Google Initiates Biggest Change For $600 Billion Online Ads Industry By Removing Cookies For These Chrome Users\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/trak.in\/stories\/#website\",\"url\":\"https:\/\/trak.in\/stories\/\",\"name\":\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\",\"description\":\"Trak.in is a popular Indian Business, Technology, Mobile &amp; Startup blog featuring trending News, views and analytical take on Technology, Business, Finance, Telecom, Mobile, startups &amp; Social Media Space\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/trak.in\/stories\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/4486219a5d31e657b529e6e874cead8b\",\"name\":\"Rohit Kulkarni\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/trak.in\/stories\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/52ba60e3a61a3517cad7b5dd6bce76c6e7a4d8b337f4240839e8737c4ab8b1bb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/52ba60e3a61a3517cad7b5dd6bce76c6e7a4d8b337f4240839e8737c4ab8b1bb?s=96&d=mm&r=g\",\"caption\":\"Rohit Kulkarni\"},\"url\":\"https:\/\/trak.in\/stories\/author\/rohit-kulkarni\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RIP Cookies: Google Initiates Biggest Change For $600 Billion Online Ads Industry By Removing Cookies For These Chrome Users - Trak.in - Indian Business of Tech, Mobile &amp; Startups","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/","og_locale":"en_US","og_type":"article","og_title":"RIP Cookies: Google Initiates Biggest Change For $600 Billion Online Ads Industry By Removing Cookies For These Chrome Users - Trak.in - Indian Business of Tech, Mobile &amp; Startups","og_description":"The world\u2019s best search engine has now decided to make drastic changes to how companies use the online data of the users and advertisers are not particularly very happy about it. The Phase-out of \u201cCookies\u201d The $600 billion a year online ad industry shall see the biggest changes if the use of cookies is changed [&hellip;]","og_url":"https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/","og_site_name":"Trak.in - Indian Business of Tech, Mobile &amp; Startups","article_published_time":"2024-01-15T02:00:05+00:00","article_modified_time":"2024-01-15T02:00:25+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/01\/Sunder-Pichai-_GoogleForIndia-1280x7201-1.jpeg","type":"image\/jpeg"}],"author":"Rohit Kulkarni","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rohit Kulkarni","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/","url":"https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/","name":"RIP Cookies: Google Initiates Biggest Change For $600 Billion Online Ads Industry By Removing Cookies For These Chrome Users - Trak.in - Indian Business of Tech, Mobile &amp; Startups","isPartOf":{"@id":"https:\/\/trak.in\/stories\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/#primaryimage"},"image":{"@id":"https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/#primaryimage"},"thumbnailUrl":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/01\/Sunder-Pichai-_GoogleForIndia-1280x7201-1.jpeg","datePublished":"2024-01-15T02:00:05+00:00","dateModified":"2024-01-15T02:00:25+00:00","author":{"@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/4486219a5d31e657b529e6e874cead8b"},"breadcrumb":{"@id":"https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/#primaryimage","url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/01\/Sunder-Pichai-_GoogleForIndia-1280x7201-1.jpeg","contentUrl":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/01\/Sunder-Pichai-_GoogleForIndia-1280x7201-1.jpeg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/trak.in\/stories\/rip-cookies-google-initiates-biggest-change-for-600-billion-online-ads-industry-by-removing-cookies-for-these-chrome-users\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/trak.in\/stories\/"},{"@type":"ListItem","position":2,"name":"RIP Cookies: Google Initiates Biggest Change For $600 Billion Online Ads Industry By Removing Cookies For These Chrome Users"}]},{"@type":"WebSite","@id":"https:\/\/trak.in\/stories\/#website","url":"https:\/\/trak.in\/stories\/","name":"Trak.in - Indian Business of Tech, Mobile &amp; Startups","description":"Trak.in is a popular Indian Business, Technology, Mobile &amp; Startup blog featuring trending News, views and analytical take on Technology, Business, Finance, Telecom, Mobile, startups &amp; Social Media Space","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trak.in\/stories\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/4486219a5d31e657b529e6e874cead8b","name":"Rohit Kulkarni","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trak.in\/stories\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/52ba60e3a61a3517cad7b5dd6bce76c6e7a4d8b337f4240839e8737c4ab8b1bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/52ba60e3a61a3517cad7b5dd6bce76c6e7a4d8b337f4240839e8737c4ab8b1bb?s=96&d=mm&r=g","caption":"Rohit Kulkarni"},"url":"https:\/\/trak.in\/stories\/author\/rohit-kulkarni\/"}]}},"jetpack_featured_media_url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2024\/01\/Sunder-Pichai-_GoogleForIndia-1280x7201-1.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1277681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/comments?post=1277681"}],"version-history":[{"count":2,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1277681\/revisions"}],"predecessor-version":[{"id":1277828,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/posts\/1277681\/revisions\/1277828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/media\/1277827"}],"wp:attachment":[{"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/media?parent=1277681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/categories?post=1277681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trak.in\/stories\/wp-json\/wp\/v2\/tags?post=1277681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}