{"id":1275807,"date":"2023-11-10T08:47:02","date_gmt":"2023-11-10T03:17:02","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1275807"},"modified":"2023-11-10T08:47:34","modified_gmt":"2023-11-10T03:17:34","slug":"diwali-2023-spending-trends-82-indians-will-buy-products-from-offline-stores-46-will-shop-for-more-than-rs-5000","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/diwali-2023-spending-trends-82-indians-will-buy-products-from-offline-stores-46-will-shop-for-more-than-rs-5000\/","title":{"rendered":"Diwali 2023 Spending Trends: 82% Indians Will Buy Products From Offline Stores; 46% Will Shop For More Than Rs 5000"},"content":{"rendered":"\n<p>In November 2023, Axis My India, a leading consumer data intelligence company, published the India Consumer Sentiment Index (CSI), revealing positive trends in consumer <a href=\"https:\/\/www.news18.com\/business\/axis-my-india-diwali-spending-festive-season-report-8649409.html?utm_source=newsshowcase&amp;utm_medium=gnews&amp;utm_campaign=CDAqEAgAKgcICjDmqo0LMPirnwMw_afjAg&amp;utm_content=rundown\">sentiment<\/a>. The net CSI score increased to +9, a noteworthy uptick of +1 over the preceding two months.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"465\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/11\/Untitled-design-15-2.jpg\" alt=\"Diwali 2023 Spending Trends: 82% Indians Will Buy Products From Offline Stores; 46% Will Shop For More Than Rs 5000\" class=\"wp-image-1275834\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/11\/Untitled-design-15-2.jpg 1000w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/11\/Untitled-design-15-2-300x140.jpg 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/11\/Untitled-design-15-2-768x357.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>Household Spending Trends in November 2023: A Detailed Analysis<\/strong><\/p>\n\n\n\n<p>The report also uncovered significant shifts in household spending patterns. Notably, 60% of families reported increased overall expenditure, marking a 7% rise compared to the previous month. Meanwhile, 31% of families reported unchanged consumption levels.<\/p>\n\n\n\n<p>Regarding essential items such as personal care and household products, 44% of families experienced an increase in spending, a 1% rise from the previous month, with consumption remaining steady for 40% of families. The net score surged from +26 to +27.<\/p>\n\n\n\n<p>In the realm of non-essential and discretionary items like air conditioning, cars, and refrigerators, spending increased for 8% of families, while 86% maintained consistent consumption levels. This resulted in a net score rise from +1 to +3.<\/p>\n\n\n\n<p>Expenses on health-related items, including vitamins, tests, and healthy food, saw a 1% increase for 37% of families, while consumption remained unaltered for 48% of families. Notably, the health score, where lower spending on health items correlates with better sentiments, reached a net score value of -21.<\/p>\n\n\n\n<p><strong>Consumer Behavior and Shopping Preferences in the November 2023 Survey<\/strong><\/p>\n\n\n\n<p>The report also highlighted that media consumption (TV, Internet, Radio, etc.) remained constant for 20% of families, mirroring the previous month&#8217;s findings. The net score remained at -1.<\/p>\n\n\n\n<p>In terms of mobility, 7% of families reported increased mobility, though this represented a 1% decline from the previous month. The net score, which stood at -2 previously, now registers at -4, while mobility remained unaltered for 82% of families.<\/p>\n\n\n\n<p>The survey also delved into consumer attitudes towards shopping. A quarter of respondents, 25%, expressed enthusiasm about increasing their shopping compared to the previous year, while 23% were committed to maintaining their past purchase levels.<\/p>\n\n\n\n<p>Moreover, the survey revealed that 82% of respondents showed a strong preference for local physical retail stores near their homes, indicating a significant sentiment supporting local businesses. In contrast, 10% of respondents favored online shopping platforms for festive purchases, and 8% expressed a preference for brand-specific physical stores, underscoring diverse consumer shopping preferences.<\/p>\n\n\n\n<p>Additionally, the survey disclosed that 22% of respondents had a clear intention to actively participate and make purchases during e-commerce-led shopping festivals.<\/p>\n\n\n\n<p>When it comes to payment preferences during the festive season, the survey found a blend of tradition and modernity. A substantial 79% of respondents favored cash transactions, while 16% showed an inclination towards using digital wallets. Additionally, 5% opted for the convenience of debit\/credit cards and online banking for transactions.<\/p>\n\n\n\n<p>Furthermore, the survey reported that 19% of respondents had received or anticipated receiving a salary bonus due to Diwali celebrations. The survey&#8217;s methodology involved computer-aided telephonic interviews and included 4,980 participants from 27 states and 5 Union Territories. Among the participants, 69% hailed from rural areas, with the remaining 31% from urban areas. Geographically, the distribution included 23% from the North, 25% from the East, 28% from the West, and 23% from the South of India.<\/p>\n\n\n\n<p>In terms of demographics, 65% of the participants were male, while 35% were female. The age groups were diverse, with 34% falling between 36 and 50 years old and 27% falling between 26 and 35 years old.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In November 2023, Axis My India, a leading consumer data intelligence company, published the India Consumer Sentiment Index (CSI), revealing positive trends in consumer sentiment. The net CSI score increased to +9, a noteworthy uptick of +1 over the preceding two months. Household Spending Trends in November 2023: A Detailed Analysis The report also uncovered [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":1275834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[3414],"class_list":["post-1275807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-diwali"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diwali 2023 Spending Trends: 82% Indians Will Buy Products From Offline Stores; 46% Will Shop For More Than Rs 5000 - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/diwali-2023-spending-trends-82-indians-will-buy-products-from-offline-stores-46-will-shop-for-more-than-rs-5000\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diwali 2023 Spending Trends: 82% Indians Will Buy Products From Offline Stores; 46% Will Shop For More Than Rs 5000 - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"In November 2023, Axis My India, a leading consumer data intelligence company, published the India Consumer Sentiment Index (CSI), revealing positive trends in consumer sentiment. 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