{"id":1274504,"date":"2023-10-17T09:31:15","date_gmt":"2023-10-17T04:01:15","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1274504"},"modified":"2023-10-17T09:31:51","modified_gmt":"2023-10-17T04:01:51","slug":"watch-10-movies-for-rs-699-month-pvr-inox-launches-indias-1st-ever-movie-subscription-for-cinema-lovers","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/watch-10-movies-for-rs-699-month-pvr-inox-launches-indias-1st-ever-movie-subscription-for-cinema-lovers\/","title":{"rendered":"Watch 10 Movies For Rs 699\/Month! PVR Inox Launches India’s 1st Ever Movie Subscription For Cinema Lovers"},"content":{"rendered":"\n

PVR INOX has introduced a subscription service called PVR INOX Passport.<\/p>\n\n\n\n

\"Watch<\/figure>\n\n\n\n

This initiative intends to act as a boost to the film industry and also encourage moviegoers to visit theatres more frequently.<\/p>\n\n\n\n

The monthly subscription pass costs Rs. 699 and is valid for a period of three months.<\/p>\n\n\n\n

This is said to be the first ever in-theater movie subscription offering in the country.<\/p>\n\n\n\n

Subscription details<\/strong><\/p>\n\n\n\n

There are some terms and conditions though.<\/p>\n\n\n\n

It is valid only for weekdays.<\/p>\n\n\n\n

The Pass holder can book only one ticket a day, and also has to carry a government ID every time they go to the screening.<\/p>\n\n\n\n

Customers can watch up to 10 films each month, taking the price for each visit to just Rs 70.<\/p>\n\n\n\n

However, it does not apply for premium experiences such as IMAX, Gold, LUXE, and Director’s Cut.<\/p>\n\n\n\n

Gautam Dutta, co-CEO of PVR INOX, stated that the company engaged with customers to understand their movie-watching habits and concerns.<\/p>\n\n\n\n

To tackle pricey movie experiences<\/strong><\/p>\n\n\n\n

“There is a sentiment, the consumers are saying that we love the movie experience and we love to come out to a cinema. But we can’t get it all. So when we probed and said, ‘why can’t you come to a cinema hall every week?’ They said it becomes expensive,” Dutta said<\/a>.<\/p>\n\n\n\n

Dutta believes this trend isn’t beneficial for the film industry, especially for mid-level and smaller-budget films.<\/p>\n\n\n\n

Event films continue to grow, while smaller films are often overshadowed.<\/p>\n\n\n\n

So, to tackle this issue PVR INOX aims to create a product that aligns with consumer sentiment, enticing them back to cinemas and providing a boost to smaller films.<\/p>\n\n\n\n

Affordable food combos<\/strong><\/p>\n\n\n\n

It had addressed something similar before as well.<\/p>\n\n\n\n

Food and beverages in theatres are very pricey, so the company reduced prices by 40 per cent.<\/p>\n\n\n\n

It also launched affordable food combos that are priced at Rs 99 applicable from Monday to Thursday between 9 am and 6 pm. <\/p>\n\n\n\n

It also includes unlimited popcorn refills during select hours.<\/p>\n\n\n\n

Target audience<\/strong><\/p>\n\n\n\n

PVR INOX hopes this subscription plan will revitalize the film industry and provide a more affordable and accessible cinema experience for a wider range of moviegoers.<\/p>\n\n\n\n

It seems the target customer for this includes students, housewives, and senior citizens.<\/p>\n\n\n\n

They have time to spare to watch movies and are generally budget-conscious.<\/p>\n\n\n\n

How to redeem<\/strong><\/p>\n\n\n\n

The Pass can be purchased from the company\u2019s app or website.<\/p>\n\n\n\n

On the matter of how to redeem it, it said, \u201cUsers will have to choose a Passport coupon as a payment option at the time of transaction check out. <\/p>\n\n\n\n

In case of a transaction for multiple tickets, one ticket can be redeemed using a Passport coupon and the rest can be paid for through any other regular mode of payment,\u201d the chain said.<\/p>\n\n\n\n

Image Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

PVR INOX has introduced a subscription service called PVR INOX Passport. This initiative intends to act as a boost to the film industry and also encourage moviegoers to visit theatres more frequently. The monthly subscription pass costs Rs. 699 and is valid for a period of three months. This is said to be the first […]<\/p>\n","protected":false},"author":24,"featured_media":1274526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[1590,3695],"class_list":["post-1274504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-inox","tag-pvr-inox"],"acf":[],"yoast_head":"\nWatch 10 Movies For Rs 699\/Month! 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