{"id":1274112,"date":"2023-10-14T10:54:56","date_gmt":"2023-10-14T05:24:56","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1274112"},"modified":"2023-10-14T10:55:32","modified_gmt":"2023-10-14T05:25:32","slug":"dominos-slashes-large-pizza-prices-by-upto-50-as-it-faces-tough-competition-from-smaller-players-in-india","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/dominos-slashes-large-pizza-prices-by-upto-50-as-it-faces-tough-competition-from-smaller-players-in-india\/","title":{"rendered":"Domino’s Slashes Large Pizza Prices By Upto 50% As It Faces Tough Competition From Smaller Players In India"},"content":{"rendered":"\n

Prominent pizza chain Domino’s has slashed prices of its large pizzas by nearly half.<\/p>\n\n\n\n

\"Domino's<\/figure>\n\n\n\n

The move comes in response to growing competition posed by local players in the quick-service restaurant (QSR) market<\/a> in the country.<\/p>\n\n\n\n

Domino\u2019s response also highlights the need to adapt to changing market conditions along with changing consumer preferences.<\/p>\n\n\n\n

Local chains taking away business<\/strong><\/p>\n\n\n\n

It also reflects a broader trend in the fast-moving consumer goods (FMCG) sector, where local players are increasingly challenging established brands and even surpassing them in specific markets.<\/p>\n\n\n\n

The pizza segment in particular has become increasingly competitive with the emergence of smaller and newer rivals such as Tossin, GoPizza, Leo’s Pizzeria, MojoPizza, Ovenstory, and La Pino’z.<\/p>\n\n\n\n

New prices<\/strong><\/p>\n\n\n\n

Domino’s is responding accordingly by adapting its pricing strategy to remain competitive.<\/p>\n\n\n\n

Last week it sent messages to its subscribers informing them about an \u201cepic price drop on large pizzas\u201d.<\/p>\n\n\n\n

It slashed <\/a>prices of large vegetarian pizzas from Rs 799 to Rs 499, and that of non-veg large pizzas from Rs 919 to Rs 549.<\/p>\n\n\n\n

Huge drop in net profit<\/strong><\/p>\n\n\n\n

The parent company Jubilant FoodWorks refrained from providing details due to its silent period ahead of quarterly results.<\/p>\n\n\n\n

It posted a huge 74 percent year-on-year drop in net profit, amounting to Rs 28.91 crore during the June quarter.<\/p>\n\n\n\n

This can be attributed to various factors such as challenging demand conditions and as earlier mentioned, fierce competition within the QSR industry.<\/p>\n\n\n\n

Other western brands<\/strong><\/p>\n\n\n\n

Other Western-style QSR brands, such as Burger King, Pizza Hut, and KFC, have also witnessed a slowdown in sales over the past three quarters due to heightened competition from local players and the impact of inflation on consumer preferences.<\/p>\n\n\n\n

They have employed strategies such as reducing prices, introducing more cost-effective product offerings, and expanding their presence into previously untapped cities to attract new customers.<\/p>\n\n\n\n

Pizza Hut<\/strong><\/p>\n\n\n\n

Rival Yum Brands-owned Pizza Hut is actively expanding by targeting markets with a population of more than a million.<\/p>\n\n\n\n

It has also been promoting its “flavour fun” range, which is now priced at Rs 79, a substantial reduction from its previous price of Rs 200.<\/p>\n","protected":false},"excerpt":{"rendered":"

Prominent pizza chain Domino’s has slashed prices of its large pizzas by nearly half. The move comes in response to growing competition posed by local players in the quick-service restaurant (QSR) market in the country. Domino\u2019s response also highlights the need to adapt to changing market conditions along with changing consumer preferences. Local chains taking […]<\/p>\n","protected":false},"author":24,"featured_media":1274405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[3662],"class_list":["post-1274112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-dominos-pizza"],"acf":[],"yoast_head":"\nDomino's Slashes Large Pizza Prices By Upto 50% As It Faces Tough Competition From Smaller Players In India - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/dominos-slashes-large-pizza-prices-by-upto-50-as-it-faces-tough-competition-from-smaller-players-in-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Domino's Slashes Large Pizza Prices By Upto 50% As It Faces Tough Competition From Smaller Players In India - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"Prominent pizza chain Domino’s has slashed prices of its large pizzas by nearly half. 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