{"id":1273525,"date":"2023-09-18T07:17:09","date_gmt":"2023-09-18T01:47:09","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1273525"},"modified":"2023-09-18T07:17:45","modified_gmt":"2023-09-18T01:47:45","slug":"whatsapp-is-about-to-do-the-unthinkable-they-can-place-ads-between-your-chats-to-make-more-money","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/whatsapp-is-about-to-do-the-unthinkable-they-can-place-ads-between-your-chats-to-make-more-money\/","title":{"rendered":"Whatsapp Is About To Do The Unthinkable: They Can Place Ads Between Your Chats To Make More Money!"},"content":{"rendered":"\n<p>Sources have said teams at Meta are deliberating on including ads in WhatsApp as Facebook\u2019s parent company looks to monetise the world\u2019s most popular messaging service.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/09\/Untitled-design-9-1280x720-1-1024x576-1.jpeg\" alt=\"Whatsapp Is About To Do The Unthinkable: They Can Place Ads Between Your Chats To Make More Money!\" class=\"wp-image-1273536\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/09\/Untitled-design-9-1280x720-1-1024x576-1.jpeg 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/09\/Untitled-design-9-1280x720-1-1024x576-1-300x169.jpeg 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/09\/Untitled-design-9-1280x720-1-1024x576-1-768x432.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>These conversations have revolved around showing ads in lists of chats with contacts on the WhatsApp chat screen.<\/p>\n\n\n\n<p>No final decisions have been made, they said.<\/p>\n\n\n\n<p><strong>Company head denies<\/strong><\/p>\n\n\n\n<p>On Friday, WhatsApp head Will Cathcart wrote,\u201cThis @FT story is false. We aren\u2019t doing this.\u201d<\/p>\n\n\n\n<p>\u201cWe can\u2019t account for every conversation someone had in our company but we are not testing this, working on it and it\u2019s not our plan at all,\u201d WhatsApp said along the same lines.<\/p>\n\n\n\n<p><strong>Paid subscription to avoid ads?<\/strong><\/p>\n\n\n\n<p>The matter has been a source of triggered debates at a high level inside, with&nbsp;<\/p>\n\n\n\n<p>the main concern being that the move would alienate users.<\/p>\n\n\n\n<p>Two people said that Meta is also exploring charging a subscription fee to use the app ad-free but many insiders are against the move.<\/p>\n\n\n\n<p><strong>\u201cNo ads! No games! No gimmicks!\u201d<\/strong><\/p>\n\n\n\n<p>Before WhatsApp was acquired by Facebook for $19bn in 2014, its co-founder Brian Acton had made \u201cNo ads! No games! No gimmicks!\u201d a company mantra.<\/p>\n\n\n\n<p>Now it appears that although the company has denied that it is deviating from this philosophy, it is definitely ideal for it to take advantage of the platform and monetise it.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s just difficult to justify it or find a roundabout way to go about it which would not frustrate its customers either.&nbsp;<\/p>\n\n\n\n<p><strong>Is it the right call?<\/strong><\/p>\n\n\n\n<p>\u201cThere is certainly plenty of opportunity when it comes to advertising on WhatsApp,\u201d said Ed East, chief executive of ad agency Billion Dollar Boy.&nbsp;<\/p>\n\n\n\n<p>He said it was an \u201cappealing prospect\u201d for marketers but risks being seen as \u201cintrusive\u201d by users.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Is it worth it?<\/strong><\/p>\n\n\n\n<p>Loss of users is a real concern, with senior executives worrying that going pro-ad would degrade the experience on WhatsApp and force users to leave.<\/p>\n\n\n\n<p>This would be a far bigger loss than any revenue it could potentially make by monetising yet another free product- similar to what Elon Musk achieved with his takeover of Twitter (now X).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sources have said teams at Meta are deliberating on including ads in WhatsApp as Facebook\u2019s parent company looks to monetise the world\u2019s most popular messaging service. These conversations have revolved around showing ads in lists of chats with contacts on the WhatsApp chat screen. No final decisions have been made, they said. Company head denies [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":1273536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[564,114],"class_list":["post-1273525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-meta","tag-whatsapp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Whatsapp Is About To Do The Unthinkable: They Can Place Ads Between Your Chats To Make More Money! - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/whatsapp-is-about-to-do-the-unthinkable-they-can-place-ads-between-your-chats-to-make-more-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whatsapp Is About To Do The Unthinkable: They Can Place Ads Between Your Chats To Make More Money! - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Sources have said teams at Meta are deliberating on including ads in WhatsApp as Facebook\u2019s parent company looks to monetise the world\u2019s most popular messaging service. 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