{"id":1273378,"date":"2023-09-17T09:52:31","date_gmt":"2023-09-17T04:22:31","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1273378"},"modified":"2023-09-17T09:53:06","modified_gmt":"2023-09-17T04:23:06","slug":"elon-musk-impact-new-downloads-for-x-formerly-twitter-drop-by-30-since-rebranding-exercise","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/elon-musk-impact-new-downloads-for-x-formerly-twitter-drop-by-30-since-rebranding-exercise\/","title":{"rendered":"Elon Musk Impact: New Downloads For X (Formerly Twitter) Drop By 30% Since Rebranding Exercise"},"content":{"rendered":"\n<p>X, which used to be known as Twitter, has suffered a plunge in downloads by almost 30% within two months of the rebranding.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/09\/Untitled-design-1-1280x720-1-1024x576.png\" alt=\"Elon Musk Impact: New Downloads For X (Formerly Twitter) Drop By 30% Since Rebranding Exercise\" class=\"wp-image-1273514\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/09\/Untitled-design-1-1280x720-1-1024x576.png 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/09\/Untitled-design-1-1280x720-1-300x169.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/09\/Untitled-design-1-1280x720-1-768x432.png 768w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/09\/Untitled-design-1-1280x720-1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Web traffic<\/strong><\/p>\n\n\n\n<p>According to a report by Apptopia, this figure marks its lowest point in over a decade.<\/p>\n\n\n\n<p>The web version also saw a decline in traffic, with global visits down by 10% in August compared to last year.<\/p>\n\n\n\n<p><strong>Monthly user addition<\/strong><\/p>\n\n\n\n<p>Since 2011, X (Twitter) typically added 15 to 30 million new users monthly.<\/p>\n\n\n\n<p>However this has now gone down to 10 million users between August and September this year.<\/p>\n\n\n\n<p>For perspective, it saw an 18% decrease in downloads just before Elon Musk took over.<\/p>\n\n\n\n<p><strong>Daily, monthly active users<\/strong><\/p>\n\n\n\n<p>Coming to the matter of user retention, or the ability of the platform to keep people using it, daily active users stood at 249 million in September, a drop from 253 million in July.<\/p>\n\n\n\n<p>Monthly active users also followed similarly, falling from 398 million to 393 million within the same time frame.<\/p>\n\n\n\n<p><strong>Big plans<\/strong><\/p>\n\n\n\n<p>All this is clearly troubling for Musk, who had been making changes left and right in determined efforts to attract advertisers and build up revenue.&nbsp;<\/p>\n\n\n\n<p>He earlier said that he wanted to hit 1 billion monthly users by 2024.<\/p>\n\n\n\n<p>This looks difficult going by the way things are now.&nbsp;<\/p>\n\n\n\n<p>Although there was a brief surge in downloads and usage following his takeover, the momentum eventually fizzled out.&nbsp;<\/p>\n\n\n\n<p><strong>Trouble ahead<\/strong><\/p>\n\n\n\n<p>Another problem Musk may not be able to rectify is the huge number of staff he fired or voluntarily quit, as Business Insider said.<\/p>\n\n\n\n<p>His desperate attempts at attracting advertisers is not going so well either, with many choosing to <a href=\"https:\/\/tech.hindustantimes.com\/tech\/news\/x-downloads-drop-by-30-since-rebranding-says-apptopia-71694421888535.html\">avoid <\/a>the platform for active promotions.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>X, which used to be known as Twitter, has suffered a plunge in downloads by almost 30% within two months of the rebranding. Web traffic According to a report by Apptopia, this figure marks its lowest point in over a decade. The web version also saw a decline in traffic, with global visits down by [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":1273514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[240,113],"class_list":["post-1273378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-elon-musk","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Elon Musk Impact: New Downloads For X (Formerly Twitter) Drop By 30% Since Rebranding Exercise - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/elon-musk-impact-new-downloads-for-x-formerly-twitter-drop-by-30-since-rebranding-exercise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elon Musk Impact: New Downloads For X (Formerly Twitter) Drop By 30% Since Rebranding Exercise - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"X, which used to be known as Twitter, has suffered a plunge in downloads by almost 30% within two months of the rebranding. 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