{"id":1273306,"date":"2023-09-12T09:22:06","date_gmt":"2023-09-12T03:52:06","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1273306"},"modified":"2023-09-12T09:22:41","modified_gmt":"2023-09-12T03:52:41","slug":"exclusive-interview-this-production-house-is-enticing-millennials-gen-z-with-unique-daring-video-content","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/exclusive-interview-this-production-house-is-enticing-millennials-gen-z-with-unique-daring-video-content\/","title":{"rendered":"[Exclusive Interview] This Production House Is Enticing Millennials &#038; Gen Z With Unique, Daring Video Content"},"content":{"rendered":"\n<p><strong>Recently, we interacted with Santosh Kher, Founder, <a href=\"https:\/\/www.instagram.com\/creativeviibe\/\">Creative Viibe<\/a><\/strong> &#8211; a unique production house that is creating ripples across the hemisphere with creative and daring movies, web series and more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"465\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/09\/Untitled-design-58.png\" alt=\"[Exclusive Interview] This Production House Is Enticing Millennials &amp; Gen Z With Unique, Daring Video Content\" class=\"wp-image-1273314\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/09\/Untitled-design-58.png 1000w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/09\/Untitled-design-58-300x140.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/09\/Untitled-design-58-768x357.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Here are the interview highlights:<strong> <\/strong><\/p>\n\n\n\n<p><strong>1. Can you share with us your journey from your early passion for drama to becoming an entrepreneur and founder of Creative Viibe Productions?<\/strong><\/p>\n\n\n\n<p>My journey from a budding passion for drama to founding Creative Viibe Productions has been a dynamic one. It all began with my involvement in inter-college dramas, which ignited my love for the performing arts. However, life led me down a corporate path where I focused on building my career. But the desire to be a part of the entertainment industry never faded; it remained a silent but persistent dream.<\/p>\n\n\n\n<p>Eventually, that lingering aspiration took center stage, and I decided to dive into the world of movie production. And thus, Creative Viibe was born. The transition from corporate life to entrepreneurship was challenging, but I felt a deep calling to bring stories to life through film. This journey has been a fulfilling blend of my passion for drama and my drive to create something impactful.<\/p>\n\n\n\n<p><strong>2. What inspired you to establish Creative Viibe Productions, and what was your vision behind it?<\/strong><\/p>\n\n\n\n<p>The inspiration behind the inception of Creative Viibe Productions stemmed from a burning desire to make a meaningful contribution to the world of entertainment. My vision for the company was clear \u2013 to craft diverse and unique content that would resonate with a global audience. Whether through entertainment or education, I wanted our creations to make a positive difference in people&#8217;s lives.<\/p>\n\n\n\n<p>The tagline &#8220;Bringing ideas to life&#8221; encapsulates the essence of Creative Viibe. The logo, depicting the creation of a baby, symbolizes the beauty and purity of bringing ideas to fruition \u2013 much like the birth of a new life. Every aspect of our production house, from the name to the content selection, has been meticulously thought out to align with this vision.<\/p>\n\n\n\n<p><strong>3. What do you consider to be your leadership philosophy, and how has it contributed to the success of Creative Viibe Productions?<\/strong><\/p>\n\n\n\n<p>My leadership philosophy is a blend of Situational Leadership and Servant Leadership. While I am based in Dubai, I strongly believe in the power of delegation. Trusting my team and empowering them to make decisions has been integral to managing Creative Viibe effectively.<\/p>\n\n\n\n<p>This approach has nurtured a creative environment, enabling the team to think outside the box and execute projects flawlessly. In the world of media production, execution can make or break a project, and my philosophy has paved the way for innovative thinking and impeccable execution.<\/p>\n\n\n\n<p><strong>4. The entertainment industry is rapidly evolving, especially with the rise of digital platforms. How do you see the future of content production and consumption?<\/strong><\/p>\n\n\n\n<p>The digital revolution has transformed the entertainment landscape, necessitating individuals to adapt alongside it. Embracing technological changes is key; the sooner we do, the better we can deliver results. Millennials and Gen Z have redefined content consumption \u2013 short attention spans demand impactful storytelling.<\/p>\n\n\n\n<p>In this context, the future of content production lies in creating compelling narratives within concise formats. Visual effects (VFX) will play a pivotal role in enhancing storytelling, providing an immersive experience. To stay relevant, content creators must align with these shifts and prioritize delivering powerful messages in shorter timeframes.<\/p>\n\n\n\n<p><strong>5. Looking back at your journey, what is the most valuable lesson you&#8217;ve learned as an entrepreneur and producer?<\/strong><\/p>\n\n\n\n<p>Reflecting on my journey, the most valuable lesson I&#8217;ve learned is the importance of careful assessment before investing in any project. As an entrepreneur, I&#8217;ve gained a comprehensive understanding of business dynamics, which has honed my decision-making skills. While the road had its share of lessons, a critical one is to listen to your instincts \u2013 if something doesn&#8217;t align, it&#8217;s okay to step back and avoid hasty decisions.<\/p>\n\n\n\n<p>Ultimately, the entrepreneurial path has enriched my business acumen and reinforced the significance of a thoughtful and discerning approach in the world of media production.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, we interacted with Santosh Kher, Founder, Creative Viibe &#8211; a unique production house that is creating ripples across the hemisphere with creative and daring movies, web series and more. Here are the interview highlights: 1. Can you share with us your journey from your early passion for drama to becoming an entrepreneur and founder [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1273314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[77],"tags":[3401,155,3402],"class_list":["post-1273306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","tag-creative-viibe","tag-exclusive-interview","tag-video-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Exclusive Interview] This Production House Is Enticing Millennials &amp; Gen Z With Unique, Daring Video Content - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/exclusive-interview-this-production-house-is-enticing-millennials-gen-z-with-unique-daring-video-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Exclusive Interview] This Production House Is Enticing Millennials &amp; Gen Z With Unique, Daring Video Content - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Recently, we interacted with Santosh Kher, Founder, Creative Viibe &#8211; a unique production house that is creating ripples across the hemisphere with creative and daring movies, web series and more. 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