Spoyl<\/a> will showcase over 40,000 products across categories including western wear, accessories and footwear.<\/p>\n\n\n\nThe news of Flipkart\u2019s focus on Gen Z shoppers comes shortly after Myntra, which is also owned by Walmart, launched FWD, which is aimed at people born between 1997 and 2012, often referred to as Gen Z. <\/p>\n\n\n\n
Other ecommerce platforms are not much behind as Meesho also unveiled a new logo to appeal to a wider base earlier this year.<\/p>\n\n\n\n
On August 17, the Vice President-Flipkart Fashion, Sandeep Karwa said, \u201cThis is a generation that sets out to break stereotypes on a daily basis, without judgment. We believe that every person deserves to feel empowered and stylish, and this new launch aims to deliver just that.\u201d <\/p>\n\n\n\n
Focus On Category<\/strong><\/p>\n\n\n\nThe ecommerce platforms focusing on this category is not a surprise, as these are the people who spend a considerable time on the internet and have a higher disposable income.<\/p>\n\n\n\n
Statistics also say that one in three online shoppers is Gen Z and guess what, they mostly purchase fashion as the first category online, at entry price points, as per the information provided in a report by Bain & Co. <\/p>\n\n\n\n
Further, Gen Z wants to stand out rather than fit in because of which their styles are ever-changing, McKinsey said in a recent report.<\/p>\n\n\n\n
Moving ahead, Karwa said, “By using technology that helps us stay ahead of the curve, we will ensure that every single Gen Z shopper has access to choices that suit them best.”<\/p>\n\n\n\n
Not only that over 25 percent of Flipkart Fashion\u2019s customer base comprises Gen Z.<\/p>\n\n\n\n
So, there is untapped potential in this segment, Flipkart said in a release.<\/p>\n\n\n\n
When it comes to market share, Flipkart Fashion is the largest player in the online fashion industry with a 27 percent market share.<\/p>\n\n\n\n
It is followed by Myntra, which accounts for 22 percent of the market. <\/p>\n\n\n\n
Next comes Amazon Fashion and Meesho, where each have a market share of about 15 percent. <\/p>\n\n\n\n
Reliance’s Ajio, Nykaa Fashion and others make up the remaining share.<\/p>\n\n\n\n
When it comes to Gen Z, it is known to be the internet-first generation and is greatly influenced by a variety of factors when it comes to its fashion choices such as global trends, OTT content, favorite international pop stars and pop culture events, as per the release.<\/p>\n","protected":false},"excerpt":{"rendered":"
The e-commerce giant, Flipkart has become the latest e-commerce player to roll out dedicated offerings for Gen Z shoppers in India. Flipkart Rolls Out Fashion Portal Spoyl For Gen Z Shoppers Under this initiative, the Walmart-owned platform’s new app-in-app feature Spoyl will showcase over 40,000 products across categories including western wear, accessories and footwear. The […]<\/p>\n","protected":false},"author":27,"featured_media":1272554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[2875,394,70,2874],"class_list":["post-1272544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-fashion-portal","tag-flipkart","tag-myntra","tag-spoyl"],"acf":[],"yoast_head":"\n
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