{"id":1261749,"date":"2023-08-07T11:31:22","date_gmt":"2023-08-07T06:01:22","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1261749"},"modified":"2023-08-07T11:31:57","modified_gmt":"2023-08-07T06:01:57","slug":"inspired-by-swiggy-zomato-starts-charging-rs-2-per-order-for-platform-fees","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/inspired-by-swiggy-zomato-starts-charging-rs-2-per-order-for-platform-fees\/","title":{"rendered":"Inspired By Swiggy, Zomato Starts Charging Rs 2 Per Order For &#8216;Platform Fees&#8217;"},"content":{"rendered":"\n<p>Major food delivery apps Swiggy and Zomato are exploring charging a \u201cplatform fee\u201d on every order placed.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/08\/Zomato-Food-Delivery-1-1280x720-1024x576-1280x720-1-1-1-1024x576.jpeg\" alt=\"Inspired By Swiggy, Zomato Starts Charging Rs 2 Per Order As 'Platform Fees'\" class=\"wp-image-1261773\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/08\/Zomato-Food-Delivery-1-1280x720-1024x576-1280x720-1-1-1-1024x576.jpeg 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/08\/Zomato-Food-Delivery-1-1280x720-1024x576-1280x720-1-1-1-300x169.jpeg 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/08\/Zomato-Food-Delivery-1-1280x720-1024x576-1280x720-1-1-1-768x432.jpeg 768w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/08\/Zomato-Food-Delivery-1-1280x720-1024x576-1280x720-1-1-1.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Following first-ever reported profits<\/strong><\/p>\n\n\n\n<p>Zomato has started rolling out a \u201cplatform fee\u201d of Rs 2 per order, which is levied irrespective of the cart value.<\/p>\n\n\n\n<p>This move comes soon after it recently reported its first-ever quarterly profit in Q1Fy24 and seeks to maintain that path.&nbsp;<\/p>\n\n\n\n<p>Zomato posted a surprise net profit of Rs 2 crore in the three months to June, attributed largely&nbsp; to a reversal of a tax amount.<\/p>\n\n\n\n<p>Even without that, the company\u2019s financial metrics \u2013 GOV, revenues, transacting user base and delivery costs, among others \u2013 had also improved in the quarter.<\/p>\n\n\n\n<p><strong>Experimental phase<\/strong><\/p>\n\n\n\n<p>The additional charges have only been rolled out to select users and have not been introduced on Blinkit, Zomato&#8217;s quick-commerce platform.<\/p>\n\n\n\n<p>The app said it is a \u201csmall fee that helps us pay the bills so that we can keep Zomato running\u201d.<\/p>\n\n\n\n<p>A spokesperson said this is an experiment for now. &#8220;This is in an experiment phase right now, and we may or may not scale.&#8221;<\/p>\n\n\n\n<p><strong>Large cumulative sum<\/strong><\/p>\n\n\n\n<p>Although the fee is quite small, representing only 0.5 percent of Zomato\u2019s average order value (AOV) of around Rs 415, it would still amount to a large corpus.<\/p>\n\n\n\n<p>Zomato delivered around 17.6 crore orders in the June quarter, which translates to roughly 20 lakh orders a day.<\/p>\n\n\n\n<p>An internet sector analyst said, \u201cMost customers won\u2019t even notice the small increase (of Rs 2) in their total bill, but because of Zomato\u2019s large volumes, the fee will create huge value for the company.\u201d<\/p>\n\n\n\n<p><strong>Burden on customers<\/strong><\/p>\n\n\n\n<p>\u201cZomato needs to show profitability to stakeholders and that will only happen when someone pays them extra, it has to either be the restaurants or the customers.&nbsp;<\/p>\n\n\n\n<p>Restaurants have however resisted and shown no appetite for an additional fee of any sort and they will revolt if the system is changed.&nbsp;<\/p>\n\n\n\n<p>So, customers now have to pay an extra fee.\u201d<\/p>\n\n\n\n<p>As it is, restaurants normally pay food delivery companies a commission of 22-28 percent on food orders.<\/p>\n\n\n\n<p><strong>Initial views<\/strong><\/p>\n\n\n\n<p>On August 3, when it was asked if there was a plan to roll out a platform fee and if they tried it in some micro markets, the company said differently.&nbsp;<\/p>\n\n\n\n<p>\u201cIt&#8217;s a business call. We&#8217;re aware about that [peers charging a platform fee] and we&#8217;ll take a call if we think it\u2019s the right thing for the business. At this point, we haven&#8217;t done that. There&#8217;s no platform fee on our platform,\u201d Zomato\u2019s CFO Akshant Goyal had said.<\/p>\n\n\n\n<p>However, it might have <a href=\"https:\/\/www.moneycontrol.com\/news\/business\/after-swiggy-zomato-begins-testing-platform-fee-on-food-orders-11103361.html\/amp?utm_campaign=fullarticle&amp;utm_medium=referral&amp;utm_source=inshorts\">changed <\/a>its stance following Swiggy\u2019s move.<\/p>\n\n\n\n<p><strong>Following competition\u2019s move<\/strong><\/p>\n\n\n\n<p>Rival Swiggy had started levying a platform fee of Rs 2 on all food orders about four months ago.&nbsp;<\/p>\n\n\n\n<p>\u201cAlso, Zomato knows Swiggy charges a platform fee and has noticed that Swiggy\u2019s volumes were not hit. A company is either forced to make decisions on its own or will follow competition just because of positive results,\u201d the analyst added.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Major food delivery apps Swiggy and Zomato are exploring charging a \u201cplatform fee\u201d on every order placed.&nbsp; Following first-ever reported profits Zomato has started rolling out a \u201cplatform fee\u201d of Rs 2 per order, which is levied irrespective of the cart value. This move comes soon after it recently reported its first-ever quarterly profit in [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":1261773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[2315,2314,671],"class_list":["post-1261749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-food-delivery","tag-platform-fees","tag-zomato"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inspired By Swiggy, Zomato Starts Charging Rs 2 Per Order For &#039;Platform Fees&#039; - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/inspired-by-swiggy-zomato-starts-charging-rs-2-per-order-for-platform-fees\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inspired By Swiggy, Zomato Starts Charging Rs 2 Per Order For &#039;Platform Fees&#039; - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Major food delivery apps Swiggy and Zomato are exploring charging a \u201cplatform fee\u201d on every order placed.&nbsp; Following first-ever reported profits Zomato has started rolling out a \u201cplatform fee\u201d of Rs 2 per order, which is levied irrespective of the cart value. 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