{"id":1261716,"date":"2023-08-06T08:27:57","date_gmt":"2023-08-06T02:57:57","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1261716"},"modified":"2023-08-06T08:28:33","modified_gmt":"2023-08-06T02:58:33","slug":"apple-experience-lowest-iphone-sales-in-20-years-for-third-consecutive-quarter-iphone-sales-decline","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/apple-experience-lowest-iphone-sales-in-20-years-for-third-consecutive-quarter-iphone-sales-decline\/","title":{"rendered":"Apple Experience Lowest iPhone Sales In 20 Years: For Third Consecutive Quarter, iPhone Sales Decline"},"content":{"rendered":"\n

Apple, the world’s most valued company, reported a third consecutive quarter of declining sales.<\/p>\n\n\n\n

\"Apple<\/figure>\n\n\n\n

It reported a 1.4 percent drop in sales for the April-June period, hit by an industry wide slump that has led to a lower demand for phones, computers and tablets.<\/p>\n\n\n\n

Flagship devices sales slump<\/strong><\/p>\n\n\n\n

It posted quarterly revenue of $81.8 billion, which was down 1% year over year.<\/p>\n\n\n\n

Revenue from iPhones stood at $39.67 billion, down 2% from the corresponding quarter last year.<\/p>\n\n\n\n

Revenue from iPad was $5.79 billion, down by 20% compared to last year.<\/p>\n\n\n\n

Silver lining<\/strong><\/p>\n\n\n\n

However, it registered record revenue in India, with double-digit growth in the country.<\/p>\n\n\n\n

The one category that performed well <\/a>was Wearables. <\/p>\n\n\n\n

Revenue from Apple Watch, AirPods, and others was $8.3 billion, up 2% compared to last year.<\/p>\n\n\n\n

Its services such as iCloud and App Store saw strong growth.<\/p>\n\n\n\n

Revenue from Services was $21.2 billion, up from $19.1 billion compared to last year.<\/p>\n\n\n\n

Expect to continue into September<\/strong><\/p>\n\n\n\n

It guided for this trend to extend in the September quarter as well.<\/p>\n\n\n\n

CFO Luca Maestri expects iPhone sales to do better than the June quarter.<\/p>\n\n\n\n

\u201cWe expect our September quarter year-over-year revenue performance to be similar <\/a>to the June quarter assuming that the macroeconomic outlook doesn\u2019t worsen from what we are projecting today for the current quarter,” Maestri said.<\/p>\n\n\n\n

Consumer motivation<\/strong><\/p>\n\n\n\n

Daniel Flax, an analyst at Neuberger Berman commented that consumers face pressure from general interest rates and higher inflation.<\/p>\n\n\n\n

“There are a lot of cross currents that Apple, like a lot of other companies, cannot outrun,\u201d said Flax.<\/p>\n\n\n\n

They tend to hold on to their older iPhones longer in anticipation of the release of the latest version. <\/p>\n\n\n\n

iPhone demand<\/strong><\/p>\n\n\n\n

Demand for the iPhone 14 is falling, even as the company is planning to unveil the next version, which it promises to be the most significant iPhone upgrade in three years.<\/p>\n\n\n\n

It typically debuts new iPhones in September before the fourth quarter ends. <\/p>\n\n\n\n

So the majority of its sales comes in the following period, Apple\u2019s fiscal first quarter, making it its most lucrative time of the year.<\/p>\n\n\n\n

Shipment numbers<\/strong><\/p>\n\n\n\n

Apple informed suppliers that it expects shipments of the iPhone to stay flat with the year before through the rest of 2023, at about 85 million units.<\/p>\n\n\n\n

Rivals including Samsung have also seen sales of their products slow or remain flat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple, the world’s most valued company, reported a third consecutive quarter of declining sales. It reported a 1.4 percent drop in sales for the April-June period, hit by an industry wide slump that has led to a lower demand for phones, computers and tablets. Flagship devices sales slump It posted quarterly revenue of $81.8 billion, […]<\/p>\n","protected":false},"author":24,"featured_media":1261728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[55,2306],"class_list":["post-1261716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-apple","tag-iphone-sales"],"acf":[],"yoast_head":"\nApple Experience Lowest iPhone Sales In 20 Years: For Third Consecutive Quarter, iPhone Sales Decline - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/apple-experience-lowest-iphone-sales-in-20-years-for-third-consecutive-quarter-iphone-sales-decline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Experience Lowest iPhone Sales In 20 Years: For Third Consecutive Quarter, iPhone Sales Decline - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"Apple, the world’s most valued company, reported a third consecutive quarter of declining sales. 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