{"id":1244483,"date":"2023-04-11T08:08:03","date_gmt":"2023-04-11T02:38:03","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1244483"},"modified":"2023-04-11T08:08:38","modified_gmt":"2023-04-11T02:38:38","slug":"this-wipro-company-crosses-rs-10000-crore-revenues-this-year-and-its-not-it-or-technology","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/this-wipro-company-crosses-rs-10000-crore-revenues-this-year-and-its-not-it-or-technology\/","title":{"rendered":"This Wipro Company Crosses Rs 10,000 Crore Revenues This Year, And It&#8217;s Not IT Or Technology!"},"content":{"rendered":"\n<p>Posting significant growth across geographies, brands, and categories, <a href=\"https:\/\/www.business-standard.com\/companies\/news\/wipro-consumer-care-revenue-crosses-rs-10-000-crore-mark-in-fy23-123040400842_1.html\">Wipro Consumer Care and Lighting<\/a> has crossed Rs 10,000 crore in sales in FY23 which stood at Rs 8,630 crore in FY22.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/04\/Untitled-design-1-7-1280x720-1024x576-2-1024x576-1.jpeg\" alt=\"This Wipro Company Crosses Rs 10,000 Crore Revenues This Year, And It's Not IT Or Technology!\" class=\"wp-image-1244537\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/04\/Untitled-design-1-7-1280x720-1024x576-2-1024x576-1.jpeg 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/04\/Untitled-design-1-7-1280x720-1024x576-2-1024x576-1-300x169.jpeg 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/04\/Untitled-design-1-7-1280x720-1024x576-2-1024x576-1-768x432.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Wipro Consumer Care and Lighting Crosses Sales of Rs 10,000 crore<\/strong><\/p>\n\n\n\n<p>In the release, company said that its flagship product, Santoor, has sales of over Rs 2,650 crore whereas its female toiletries brand Enchanteur has also crossed sales of Rs 1,000 crore in FY23.<\/p>\n\n\n\n<p>The business in India grew 17 per cent, whereas in Malaysia it grew by over 20 per cent in personal care and Vietnam crossed $100 million in revenue, with double-digit growth.&nbsp;<\/p>\n\n\n\n<p>In other markets like South Africa, Middle East and the Philippines, it saw double digit growth too.<\/p>\n\n\n\n<p>With the launch of liquid detergents, fabric softeners, dish wash and floor cleaners, the FMCG major expanded its product offering as well.&nbsp;<\/p>\n\n\n\n<p>As per the release in the last financial year, it also entered the foods space and with the acquisition of the Nirapara brand of spices and ready-to-cook foods.<\/p>\n\n\n\n<p><strong>Growth of 33 times in the last two decades<\/strong><\/p>\n\n\n\n<p>The CEO of Wipro Consumer Care and Lighting, Vineet Agrawal said that \u201cThis is indeed an exciting moment for us all. This would not have been possible without the contribution of the entire Wipro Consumer Care and Lighting team, both past and present. We have come a long way since 2003, when we were Rs 300 crore to being a global FMCG company growing 33x in the last two decades.&#8221;&nbsp;&nbsp;<\/p>\n\n\n\n<p>He added, &#8220;Our consistent performance is reflective of our entrepreneurship mindset across the organisation, the ability to convert adversity into opportunity, and seamless on-ground operational excellence. I once again take this opportunity to thank all our employees and esteemed stakeholders on this great accomplishment.\u201d<\/p>\n\n\n\n<p>In 2019, the firm started Wipro Consumer Care Ventures, which has made 10 investments in India and Southeast Asia so far.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Posting significant growth across geographies, brands, and categories, Wipro Consumer Care and Lighting has crossed Rs 10,000 crore in sales in FY23 which stood at Rs 8,630 crore in FY22. Wipro Consumer Care and Lighting Crosses Sales of Rs 10,000 crore In the release, company said that its flagship product, Santoor, has sales of over [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":1244537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[621],"class_list":["post-1244483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-wipro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This Wipro Company Crosses Rs 10,000 Crore Revenues This Year, And It&#039;s Not IT Or Technology! - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/this-wipro-company-crosses-rs-10000-crore-revenues-this-year-and-its-not-it-or-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Wipro Company Crosses Rs 10,000 Crore Revenues This Year, And It&#039;s Not IT Or Technology! - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"Posting significant growth across geographies, brands, and categories, Wipro Consumer Care and Lighting has crossed Rs 10,000 crore in sales in FY23 which stood at Rs 8,630 crore in FY22. Wipro Consumer Care and Lighting Crosses Sales of Rs 10,000 crore In the release, company said that its flagship product, Santoor, has sales of over [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trak.in\/stories\/this-wipro-company-crosses-rs-10000-crore-revenues-this-year-and-its-not-it-or-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-11T02:38:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-11T02:38:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/04\/Untitled-design-1-7-1280x720-1024x576-2-1024x576-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rohit Kulkarni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rohit Kulkarni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/trak.in\/stories\/this-wipro-company-crosses-rs-10000-crore-revenues-this-year-and-its-not-it-or-technology\/\",\"url\":\"https:\/\/trak.in\/stories\/this-wipro-company-crosses-rs-10000-crore-revenues-this-year-and-its-not-it-or-technology\/\",\"name\":\"This Wipro Company Crosses Rs 10,000 Crore Revenues This Year, And It's Not IT Or Technology! 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