{"id":1242967,"date":"2023-02-17T13:52:26","date_gmt":"2023-02-17T08:22:26","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1242967"},"modified":"2023-02-17T13:52:59","modified_gmt":"2023-02-17T08:22:59","slug":"d2ctech-love-report-valentines-day-triggers-150-more-d2c-spending-these-products-were-in-high-demand","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/d2ctech-love-report-valentines-day-triggers-150-more-d2c-spending-these-products-were-in-high-demand\/","title":{"rendered":"#D2CTech Love Report: Valentines’ Day Triggers 150% More D2C Spending; These Products Were In High Demand"},"content":{"rendered":"\n

Instamojo, a #D2CTech brand from India has released its #D2CTech Love Report curating marketing trends and consumer preferences especially around Valentine\u2019s Day.<\/p>\n\n\n\n

\"#D2CTech<\/figure>\n\n\n\n

Urban areas dominate<\/strong><\/p>\n\n\n\n

One significant finding is how Valentine’s Day has been largely an urban phenomenon with a major proportion of the sales limited to Tier I and Tier II cities while smaller towns are yet to catch up. <\/p>\n\n\n\n

Tier-I cities have the highest demand for D2C products during Valentine\u2019s day, contributing to 45% of the total demand in 2022.<\/p>\n\n\n\n

However, this demand appears to be slipping with Tier-I cities recording a drop of 6% since 2021.<\/p>\n\n\n\n

Tier-2 cities<\/strong><\/p>\n\n\n\n

Coming in second are Tier-2 cities that have the second highest demand for D2C products during the occasion contributing to 35% of the total demand in 2022. <\/p>\n\n\n\n

These cities seem to be slowly replacing Tier-1 cities recording a growth of 13% in demand since 2021.<\/p>\n\n\n\n

Demands for valentine gifts<\/strong><\/p>\n\n\n\n

Demand for products was the highest a week before Valentine\u2019s week, however brands\u2019 conversion of this demand to sales was the lowest with more than 2% of the consumers dropping off.<\/p>\n\n\n\n

Demand to sale conversion was the highest on the week of valentine\u2019s day and the week after.<\/p>\n\n\n\n

This is largely because people who finalize a product a week before valentine\u2019s day actually buy the product on the week of valentine\u2019s or after.<\/p>\n\n\n\n

68% of the total demand for D2C products was received a week before and after Valentine\u2019s day.<\/p>\n\n\n\n

Most popular categories by sales across the week <\/strong><\/p>\n\n\n\n

23% of all sales during Valentine\u2019s week happened on Mondays.<\/p>\n\n\n\n

29% of sales happened on Tuesdays which were mainly spent on flowers and gifts.<\/p>\n\n\n\n

Beauty and Personal Care had the highest sales on Wednesday and Thursday, contributing a total of 41% to the overall sales in this category.<\/p>\n\n\n\n

Only 5% of customers chose to travel on Monday and Wednesday, in contrast to Fridays, which were preferred by 26% of customers.<\/p>\n\n\n\n

About 29% of the customers bought Gifts and Flowers on Tuesdays. <\/p>\n\n\n\n

On Thursdays, more than 40% of customers adopted Pets and Animals.<\/p>\n\n\n\n

Fridays and Saturdays were mainly spent in leisure while on Sundays people indulged in arts and crafts. <\/p>\n","protected":false},"excerpt":{"rendered":"

Instamojo, a #D2CTech brand from India has released its #D2CTech Love Report curating marketing trends and consumer preferences especially around Valentine\u2019s Day. Urban areas dominate One significant finding is how Valentine’s Day has been largely an urban phenomenon with a major proportion of the sales limited to Tier I and Tier II cities while smaller […]<\/p>\n","protected":false},"author":24,"featured_media":1242976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[886,887,835],"class_list":["post-1242967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-d2c","tag-instamojo","tag-valentines-day"],"acf":[],"yoast_head":"\n#D2CTech Love Report: Valentines' Day Triggers 150% More D2C Spending; These Products Were In High Demand - Trak.in - Indian Business of Tech, Mobile & Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/d2ctech-love-report-valentines-day-triggers-150-more-d2c-spending-these-products-were-in-high-demand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#D2CTech Love Report: Valentines' Day Triggers 150% More D2C Spending; These Products Were In High Demand - Trak.in - Indian Business of Tech, Mobile & Startups\" \/>\n<meta property=\"og:description\" content=\"Instamojo, a #D2CTech brand from India has released its #D2CTech Love Report curating marketing trends and consumer preferences especially around Valentine\u2019s Day. 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