{"id":1242816,"date":"2023-02-14T07:39:42","date_gmt":"2023-02-14T02:09:42","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1242816"},"modified":"2023-02-14T08:13:09","modified_gmt":"2023-02-14T02:43:09","slug":"parle-cannot-use-fabio-fabo-delhi-hc-agrees-with-oreo-regarding-trademark-infringement-case","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/parle-cannot-use-fabio-fabo-delhi-hc-agrees-with-oreo-regarding-trademark-infringement-case\/","title":{"rendered":"Parle Cannot Use &#8216;Fabio\/Fab!o&#8217;: Delhi HC Agrees With Oreo Regarding Trademark Infringement Case"},"content":{"rendered":"\n<p>The Delhi High Court has restrained Parle Products from using the name Fabio\/Fab!o for its vanilla cream filled chocolate biscuits.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"465\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/02\/Untitled-design-12.png\" alt=\"Parle Cannot Use 'Fabio\/Fab!o': Delhi HC Agrees With Oreo Regarding Trademark Infringement Case\" class=\"wp-image-1242827\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/02\/Untitled-design-12.png 1000w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/02\/Untitled-design-12-300x140.png 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2023\/02\/Untitled-design-12-768x357.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>Accusations<\/strong><\/p>\n\n\n\n<p>It was hearing a case of trademark infringement moved by Intercontinental Great Brands for violation of its Oreo biscuit trademark.<\/p>\n\n\n\n<p>Oreo said that Parle had introduced its own range of vanilla cream filled chocolate biscuits called Fab!o in January 2020.<\/p>\n\n\n\n<p>It accused that the Indian company, prior to this time, was using the mark Fab\/Fab! for its biscuits.<\/p>\n\n\n\n<p>However, Fab!o was used only for vanilla cream filled chocolate biscuits while all other biscuits were sold under the Fab! name by Parle.<\/p>\n\n\n\n<p><strong>Parle defends<\/strong><\/p>\n\n\n\n<p>Meanwhile Parle defended that the Fab!o trademark is structurally, visually and phonetically dissimilar to the Oreo mark as there is only one common letter between the two marks \u2013 the letter O.<\/p>\n\n\n\n<p>It was argued that though both the biscuit brands have embossing on the surface, the same is totally different.<\/p>\n\n\n\n<p>A single judge bench of Justice C Hari Shankar observed that Parle advertised Fab!o while pronouncing it as fa-bee-yo which clearly rhymes with Oreo.<\/p>\n\n\n\n<p><strong>Similar sounding name<\/strong><\/p>\n\n\n\n<p>\u201cHaving so represented to the public, it can hardly lie in the mouth of the defendant to contend that Fab!o and Oreo are not phonetically similar,\u201d Justice Shankar held.<\/p>\n\n\n\n<p>The two concluding syllables are the same, \u201cee-yo\u201d, and hence the \u201cnames undoubtedly rhyme\u201d.<\/p>\n\n\n\n<p>Therefore the HC \u201cprima facie\u201d held that Parle had \u201cconsciously sought to approach as close to the Oreo mark as possible by adding a terminal O to its pre-existing FAB! Mark\u201d.<\/p>\n\n\n\n<p><strong>Customers unable to distinguish<\/strong><\/p>\n\n\n\n<p>It further said that the average customer can easily confuse between the two, specially mistaking the Fab!o cookies as Oreos due to its deceptively similar blue package.<\/p>\n\n\n\n<p>Hence the customer \u201cmay legitimately be expected to draw an association between the Fab!o and Oreo marks as both being used by the same manufacturer\u201d.<\/p>\n\n\n\n<p><strong>Similar shade of packaging color<\/strong><\/p>\n\n\n\n<p>Also to consider is the fact that there is no other cookie in the market with a similar sounding name, so there is \u201cevery likelihood of the lay consumer, who remembers having had the Oreo biscuit earlier\u201d to presume a connection between the new Fab!o biscuit and the earlier Oreo biscuit.<\/p>\n\n\n\n<p>The HC said this was supplemented by the fact that Parle is also selling vanilla cream chocolate biscuits in a blue and white packaging, \u201cusing the shade of blue strikingly similar to the shade of blue used\u201d in the Oreo\u2019s packaging.<\/p>\n\n\n\n<p><strong>Verdict<\/strong><\/p>\n\n\n\n<p>The HC held, \u201cI am of the opinion that the defendant has, prima facie, infringed the registered trademarks of the plaintiff, and has also, by adopting a trade dress (visual appearance) which is deceptively similar to that of the plaintiff\u2018s \u2018Oreo\u2018 brand of cookies, sought to pass off its Fab!o brand of vanilla cream filled chocolate cookies as bearing an association with the plaintiff\u2018s Oreo cookies.\u201d<\/p>\n\n\n\n<p>It has barred Parle from manufacturing, packing or selling their vanilla cream filled chocolate biscuits in their packaging or using the said trade dress.<\/p>\n\n\n\n<p>\u201cThis injunction shall also <a href=\"https:\/\/indianexpress.com\/article\/cities\/delhi\/delhi-high-court-oreo-versus-fabio-8437291\/?utm_campaign=fullarticle&amp;utm_medium=referral&amp;utm_source=inshorts\">apply <\/a>to stocks presently in the defendant\u2018s possession and as yet uncleared, though it would not apply to stocks which have already been released in the market,\u201d it said.<\/p>\n\n\n\n<p><a href=\"https:\/\/mishry.com\/oreo-vs-fabio\">Image<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Delhi High Court has restrained Parle Products from using the name Fabio\/Fab!o for its vanilla cream filled chocolate biscuits. Accusations It was hearing a case of trademark infringement moved by Intercontinental Great Brands for violation of its Oreo biscuit trademark. Oreo said that Parle had introduced its own range of vanilla cream filled chocolate [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":1242827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[843,841,842],"class_list":["post-1242816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-fabio-fabo","tag-oreo","tag-parle"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Parle Cannot Use &#039;Fabio\/Fab!o&#039;: Delhi HC Agrees With Oreo Regarding Trademark Infringement Case - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/parle-cannot-use-fabio-fabo-delhi-hc-agrees-with-oreo-regarding-trademark-infringement-case\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Parle Cannot Use &#039;Fabio\/Fab!o&#039;: Delhi HC Agrees With Oreo Regarding Trademark Infringement Case - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"The Delhi High Court has restrained Parle Products from using the name Fabio\/Fab!o for its vanilla cream filled chocolate biscuits. 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