{"id":1240652,"date":"2022-12-15T10:39:53","date_gmt":"2022-12-15T05:09:53","guid":{"rendered":"https:\/\/trak.in\/stories\/?p=1240652"},"modified":"2022-12-15T10:40:24","modified_gmt":"2022-12-15T05:10:24","slug":"30-indians-now-use-ott-apps-42-crore-indians-are-ott-users-but-only-11-2-crore-are-paid-subscribers","status":"publish","type":"post","link":"https:\/\/trak.in\/stories\/30-indians-now-use-ott-apps-42-crore-indians-are-ott-users-but-only-11-2-crore-are-paid-subscribers\/","title":{"rendered":"30% Indians Now Use OTT Apps: 42 Crore Indians Are OTT Users, But Only 11.2 Crore Are Paid Subscribers"},"content":{"rendered":"\n<p>As per the Ormax OTT audience report released on December 7, the audience for the over-the-top (OTT) platforms have grown in double digits in 2022 versus last year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2022\/12\/Amazon-Netflix-Hotstar-1280x720-1-1024x576.jpeg\" alt=\"30% Indians Now Use OTT Apps: 42 Crore Indians Are OTT Users, But Only 11.2 Crore Are Paid Subscribers\" class=\"wp-image-1240693\" srcset=\"https:\/\/trak.in\/stories\/wp-content\/uploads\/2022\/12\/Amazon-Netflix-Hotstar-1280x720-1-1024x576.jpeg 1024w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2022\/12\/Amazon-Netflix-Hotstar-1280x720-1-300x169.jpeg 300w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2022\/12\/Amazon-Netflix-Hotstar-1280x720-1-768x432.jpeg 768w, https:\/\/trak.in\/stories\/wp-content\/uploads\/2022\/12\/Amazon-Netflix-Hotstar-1280x720-1.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>20% Annual Increase in OTT Viewership<\/strong><\/h2>\n\n\n\n<p>From 353.2 million in 2021, the viewers of streaming platforms have <a href=\"https:\/\/www.moneycontrol.com\/news\/trends\/entertainment\/ott-viewers-increase-in-double-digits-in-2022-rural-markets-drive-growth-report-9664781.html\/amp?utm_campaign=fullarticle&amp;utm_medium=referral&amp;utm_source=inshorts\">increased<\/a> to 423.8 million, which is an impressive 20% increase in the numbers.<\/p>\n\n\n\n<p>As per the report, with a penetration of 30 percent in the total Indian population, OTT is now seen by 3 out of 10 Indians at least once in the last one month.<\/p>\n\n\n\n<p>Shailesh Kapoor, Founder &amp; CEO, Ormax Media, a media consulting firm said that &#8220;India\u2019s OTT audience universe has grown rapidly since 2018, with a boost during the pandemic years of 2020 and 2021. In 2022, a large share of the 20 percent growth in audience base has come from rural India and small towns. The metro cities have reached saturation levels, with more than 79 percent OTT penetration\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Smaller Markets Shall Drive the Next Phase of Growth<\/strong><\/h2>\n\n\n\n<p>He also said that next phase of growth will come from the smaller markets. Speaking about the same, he added &#8220;From an SVOD (subscription video-on-demand) perspective, the average number of subscriptions has remained static at 2.4 per paying user. This data suggests that subscription growth will come from more people paying for subscriptions, than the same people paying for more subscriptions\u201d.<\/p>\n\n\n\n<p>As we speak today, across 49 million paying (SVOD) audiences, there are 119 million active paid OTT subscriptions in India. This roughly translates into an average of 2.4 subscriptions per paying audience member. Speaking of the gender, males have 65 percent of these paid subscriptions.<\/p>\n\n\n\n<p>The top six metros contribute only 10 percent to India\u2019s OTT universe but 33 percent to total paid subscriptions in India. Mumbai, Delhi and Bengaluru are the top three markets with more than 8.5 million active paid subscriptions each.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As per the Ormax OTT audience report released on December 7, the audience for the over-the-top (OTT) platforms have grown in double digits in 2022 versus last year. 20% Annual Increase in OTT Viewership From 353.2 million in 2021, the viewers of streaming platforms have increased to 423.8 million, which is an impressive 20% increase [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":1240693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[184,183,182],"class_list":["post-1240652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-amazon-prime","tag-netflix","tag-ott"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>30% Indians Now Use OTT Apps: 42 Crore Indians Are OTT Users, But Only 11.2 Crore Are Paid Subscribers - Trak.in - Indian Business of Tech, Mobile &amp; Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trak.in\/stories\/30-indians-now-use-ott-apps-42-crore-indians-are-ott-users-but-only-11-2-crore-are-paid-subscribers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"30% Indians Now Use OTT Apps: 42 Crore Indians Are OTT Users, But Only 11.2 Crore Are Paid Subscribers - Trak.in - Indian Business of Tech, Mobile &amp; Startups\" \/>\n<meta property=\"og:description\" content=\"As per the Ormax OTT audience report released on December 7, the audience for the over-the-top (OTT) platforms have grown in double digits in 2022 versus last year. 20% Annual Increase in OTT Viewership From 353.2 million in 2021, the viewers of streaming platforms have increased to 423.8 million, which is an impressive 20% increase [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trak.in\/stories\/30-indians-now-use-ott-apps-42-crore-indians-are-ott-users-but-only-11-2-crore-are-paid-subscribers\/\" \/>\n<meta property=\"og:site_name\" content=\"Trak.in - Indian Business of Tech, Mobile &amp; 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