{"version":"1.0","provider_name":"Trak.in - Indian Business of Tech, Mobile &amp; Startups","provider_url":"https:\/\/trak.in\/stories","author_name":"Mohul Ghosh","author_url":"https:\/\/trak.in\/stories\/author\/mohul-ghosh\/","title":"Complaint Filed Against Flipkart's Re 1\/Litre Milk Campaign - Trak.in - Indian Business of Tech, Mobile &amp; Startups","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"puDV4KwptR\"><a href=\"https:\/\/trak.in\/stories\/complaint-filed-against-flipkarts-re-1-litre-milk-campaign\/\">Complaint Filed Against Flipkart&#8217;s Re 1\/Litre Milk Campaign<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/trak.in\/stories\/complaint-filed-against-flipkarts-re-1-litre-milk-campaign\/embed\/#?secret=puDV4KwptR\" width=\"600\" height=\"338\" title=\"&#8220;Complaint Filed Against Flipkart&#8217;s Re 1\/Litre Milk Campaign&#8221; &#8212; Trak.in - Indian Business of Tech, Mobile &amp; Startups\" data-secret=\"puDV4KwptR\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/trak.in\/stories\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-16-at-8.38.30-AM.png","thumbnail_width":1334,"thumbnail_height":1072,"description":"A major controversy has erupted in India\u2019s dairy sector after Flipkart reportedly sold milk for just \u20b91 per litre as part of a promotional campaign. The move triggered strong criticism from the Bangalore Milk Union Ltd (BAMUL), which warned that such deep discounting could harm dairy farmers and the cooperative ecosystem built over decades. The [&hellip;]"}