Blackberry BBX is the new mobile operating system of RIM. The next generation mobile platform was unveiled by RIM in Blackberry DevCon Americas 2011 conference, as the one to run its future smartphones and tablets.

The new BBX operating system mixes features of its Blackberry OS platform and QNX OS that currently empowers its Playbook tablet. This new strategy is somewhat on lines of Google’s latest version of Android 4.0, popularly known as ‘Ice Cream Sandwich’, which unifies the OS across both smartphones and tablet devices.

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Speaking on BBX OS, RIM’s Co-CEO Mike Lazaridis said:

“We’re giving developers the tools they need to build richer applications and we’re providing direction on how to best develop their smartphone and tablet apps as the Blackberry and QNX platforms converge into our next-generation BBX platform.”

Recently, RIM’s share in smartphone market has dropped substantially on being fraught with various regulatory hurdles on data sharing and service outage problems, globally. RIM lost almost 5% market share over last few months, largely benefiting its tech rival Apple Inc.

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