User Engagement

As per their recent quarterly report, time spent on Facebook has reduced by massive 50 million hours per day; and active userbase in US and Canada has reduced for the first time in their history. Founder Mark Zuckerberg has dismissed both…

After 11 years, Twitter has increased its iconic 140 character limit in its tweets to 280 characters, inviting equal amount of criticism and appreciation.

Twitter announced their Q4 earnings of $710 Million which is a 48% YoY growth, however the markets were not happy. And rightly so. The user base for Twitter has remained stagnant at best, with 320 Million monthly actives in Q4 2015. In…

In an attempt to increase user engagement on Twitter, the micro-blogging site has launched a new service, which will curate the popular stories in the day for the Twiterrati. The new button called Moments is marked with a lightning bolt…

Betaout, Shimla based startup who are focused on creating solutions for web publishers have come out with a new product called Amplify Connect. Simply put, Amplify Connect is a widget created for online businesses and website owners, to…