sachin tendulkar

To the connoisseurs of the game who are dead against players doing anything else other than playing cricket, this article isn’t for you. Obviously there is no discussion regarding cricket but instead marketing and advertising. And no…

I am sure you know by now that Sachin rejected a huge ad-deal (supposedly the biggest yet!) with an alcohol manufacturer. While it’s a great gesture to me it sparks the debate of whether it’s ethical for celebrities to endorse such…

This is continuation of my earlier post published in Media Monday! Here is the more comprehensive report. The charts are self explanatory: IPL 2010 Report: Detailed Analysis by iDubba 1. Team popularity Index- Step 1: Percentage…