private labels

In July of 2012, Flipkart launched its own first private label DigiFlip for digital accessories and introduced camera bags and laptop backpacks under that brand name. Fast forward to December 2013 and now they have launched their second…

They were produced to decrease the operational and distribution costs. Production in bulk costs lesser than sourcing expensive brands from various countries and stocking them in the store. While expensive and famous labels are meant to be…