North India

Mcdonald In India If you remember that two years back, there was a sudden and exponential shut down of McDonald’s outlets in north and east India. There were 43 outlets immediately shut down due to fail in the issuance of mandatory…

As per the latest Broadcast Audience Research Council (BARC) survey, South India is way ahead of North India - both in terms of TV ownership and TV viewership. A very interesting theory has come up on the reasons behind this:…