FMCG

In an anti-globalization stance, Tamil Nadu trade associations and unions have declared war against foreign beverages. Effective March 1st, these Unions, and Associations representing thousands of traders from Tamil Nadu will stop…

Patanjali, the home grown Ayurved based FMCG conglomerate has been declared as India’s most disruptive FMCG company in 2016. And this declaration has come straight from Assocham, as it conducted it research in association with TechSci.…

Patanjali Ayurved Limited (PAL), based out of New Delhi, is one of the fastest growing FMCG companies in India. From a modest start, this newest entrant has been registering phenomenal growth and its success has been nothing less than…

Pulse, the tiny hard-boiled candy from DS Group has set the pulse of FMCG sector racing as it equaled the mighty Coke Zero’s record in terms of sales. Pulse has now churned out Rs 100 crore sale within 8 months; a record which none of…

Spirituality in business is a very crucial element - it induces peace, calm and a balanced approach. But what if spirituality turns into hardcore business? It seems that business is the new moksha, as Spiritual and Religious Gurus of…

Baba Ramdev’s Made in India brand Patanjali has been declared as the #1 spender for TV advertisements this week. As per latest data coming in from Broadcast Audience Research Council (BARC), Patanjali’s advertisements appeared 17,000…