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Govt. is in no mood to let off celebrities for endorsing fake products and for signing up misleading advertisements. As per new reports emerging, celebrities can be banned for such activities; and may be, they can be imprisoned as well.…

The face-off between Baba Ramdev and Advertising Standards Council of India (ASCI) is all set to become murkier in the coming days. After ASCI rapped Patanjali for broadcasting misleading advertisements last month, Baba Ramdev has…

Earlier this month, a strange controversy erupted when a fashion and lifestyle blog claimed that the secret of Bollywood actress Madhuri Dixit’s youthful and wrinkle free skin is BellaVeìand Phytoceramides and not Olay which she…

Information and Broadcasting Ministry has revolutionized the process of publishing Govt. advertisements in print media, especially newspapers. For the first time in the history, a ‘Marking System’ has been established to grade…

Government is getting serious when it comes to digital advertisements, as they have formed guidelines so that only the best and high traffic websites gets Govt. ads. In a twist of events, Information and Broadcasting Ministry…

Pick the most popular 90’s TV shows that you can remember - Seinfeld, Full House, Friends, Frasier, Everybody loves Raymond, Home Improvement, Mahabharat, Malgudi Days. Each one was designed primarily to appeal to a to a larger and more…

Advertising Standards Council of India (ASCI) has confirmed that advertisements from 54 advertisers, which includes Airtel, Flipkart, HDFC Bank and Godaddy are misleading the consumers. For the month of September, 2015, ASCI received…

Google has just launched its new service called Contributor that can be used as a very effective alternative to Google AdSense by web publishers all across the globe. The ‘beta’ version of Contributor has been available for a while to a…

In a major relief to online buyers, ASCI (Advertising Standards Council of India) has specifically stated that manufacturers cannot deny after sale service for their products which are sold online. In a Tweet shared on October 26th,…

India’s largest telecom provider, Airtel, has been asked to withdraw their 4G advertisements, as they are misleading the customers. The Advertising Standards Council of India (ASCI), which is an advertising governing body, has taken…

Highly acclaimed marketing guru Seth Godin has often explained branding as a story which we tell ourselves, or rather which consumers of a brand tell themselves. It is not the logo or the advertisement spent which matters here; it’s the…

The Advertising Standards Council of India (ASCI), a self-regulatory body for protection of consumer interests, has stated that Idea Cellular’s advertisement campaigns for promoting their Idea Internet Network (IIN) is misleading the…

Before the start of ICC Cricket World Cup 2015 things were not all rosy for the defending champions: India. They were defeated by Australians and England in a tri-series in Australia and the mood back home wasn’t exactly upbeat. Their…

As per ICC, more than a fifth of human population or approximately 1 billion people will watch the biggest cricketing event: World Cup 2015. Overall, advertisers are expected to spend between Rs 1200 and Rs 1500 crore on advertisements,…

Last year, Amitabh Bachchan created ripples across the advertisement world when he shared that he has stopped promoting Pepsi, because of a young girl: She asked him why is he helping to sell Pepsi when her school teacher has said that soft…

The most important rule for advertisements is that it should only tell the truth, and nothing else. The consumer should be aware of both the pros and cons of the product; and the process of selling should not be deceptive or misleading.…

Looks like the mute button on the remote was invented by a person who could no longer stand the ill and loud ads! 91% of the viewer’s prefer to skip ads if it was an option on the television. Take that! Though most of us hate the ads,…

Very few ad campaigns are completely original – and that’s completely alright. Taking inspiration from different places and then building your own unique campaign is fine and even an accepted norm these days. However, the problem arises…

Even till today, television remains the most sought after medium for companies to communicate with consumers. As of 2013, television industry generated revenue of INR 420 billion. Television has been a strong front runner for almost three…

According to a report on Digital Advertising in India by IMRB International (formerly Indian Market Research Bureau) and IMAI (Internet and Mobile Association of India), the online advertising market in India is increasing at yearly growth…