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Indian Business trends | Future trends in India | New trends | Biz trends
Championing enterprise management systems for SMEs
Running a business is not an easy task; it requires a fine balance of growth development, bottom line administration and resource management. In times of economic growth a lot of it is cut out, however the real challenge comes when the…
DTH in India: Going the mobile way?
I shifted from cable to DTH service in 2008. I had just bought a LCD TV then and the cable didn’t really do any justice to its HD READY feature. The shift was satisfying as far as the viewing pleasure is concerned, but money wise cable was…
Indian TV advertisements that make no sense [Reader Suggestions]
Very recently, we presented you with a list of what we thought were the Top 5 Indian TV ads that do not make any sense. We are delighted by the response we got for that article. Many readers suggested their own “Make No Sense” ads in…
Movies on Demand on DTH Services: Are they popular?
Whether it is a local Dish or Dish TV, there is one option that I have always liked. This option is the option to watch some movies on demand. These movies are comparatively new as compared to the movies that generally come on TV and most…
Top 10 Indian Twitter Trends of the week [Sept 17]
Things have heated up in the country. Our prime minister gave out a live address to the nation Friday, as the government tries to stabilize things. Amongst all this, Indian twitteratis were busy sharing their views on various topics. Let us…
Comprehensive Indian Internet Usage Statistics [Report]
In a recent webcast titled “The Rise of India's Digital Consumer”, the director of ComScore, Kedar Gavane provided interesting insights into the growth of internet usage in India over the twelve months ending in July 2012. The…
5 Indian TV Commercials that don’t make any sense!
Advertisements are made with an intention that they further the brand and be remembered by people for a long time. This happens for many ads, but for some it happens in a negative way. Creativity goes to Hell and advertisers seem to be…
IT Empowers – But Will it Make an Impact on Rural India?
Large swathes of India continue to remain isolated from the rise of information technology and the accompanying economic boom, with the result that migration to urban areas is still considered to be one of the first steps towards success.…
The Future of the Call Center Industry in India
What is the first image that comes to mind when the call center profession is mentioned? Headset-clad 20-something men and women staring intently at their computer screens and talking away endlessly into their microphones, probably…
Mobile & Online Advertising in India: Numbers & Statistics
Even today India has one of the lowest Internet penetration in world, pegged at about 10% of total population. However, even with such low penetration, India is the 3rd largest country when it comes to number of internet users (accounting…
MTS mPOS – Card swiping service on Smartphones!
MTS has announced launch of revolutionary service on its smartphones called – mPOS or Mobile as Point of Sale. The MTS mPOS is essentially a combination of a smartphone app along with a small hardware that reads debit or credit cards. The…
Internet Media consumption witnesses highest growth [ IRS Q1 2012 ]
Global market research giant Hansa Research revealed the latest Indian Readership Survey (IRS) for Q1 2012. The survey noted that while Radio and Cinema consumption decreased 4.2%, the Indian consumer's appetite for Internet and Cable &…
Delhi Traffic Police to issue ‘E-Challans’
Tech savvy traffic cops in New Delhi are preparing to issue e-challans in a pilot project undertaken by the state transport department. Mobile teams will issue traffic tickets to vehicles violating traffic rules. Motorists who violate…
Olacabs launches Android Mobile App for real time cab hiring!
Olacabs, one of the leading aggregators of car rentals and point-to-point cab services, has launched a mobile app that will allow users to book and monitor cabs in real-time on their smart phones. This is a much needed app, especially for…
Now, Withdraw cash on ATM using only Mobile [Video]
Banking institutions, ATM users and other commercial vendors have a new reason to rejoice. A software called NCR Mobile Cash Withdrawal will allow ATM users to withdraw cash in less than 10 seconds directly though their mobile phone. This…
Indians improve on Work-Life Balance
A Regus Work-Life Balance Index Survey carried out in May 2012 noted that Indian employees were much happier with their work-life Balance as compared to 2010. In addition to India, nations like Mexico, Japan and Brazil too had a high number…
6 Tips on Personal Branding [Chess Board Strategy]
The game of chess has been providing intellectual euphoria since time immemorial; and now it is all set to give your personal branding style, a strategic makeover. 1. Your Personal Brand (Your King): Your Personal Brand or Unique Brand…
How marketing can cause a product to fail? [Tata Nano Case Study]
I have discussed in the past many good examples of marketing helped a product to succeed. Apple is the first brand that comes to mind when we talk about marketing. The communication and design of the products has led to its wide spread…
Tata DOCOMO launches Twitter App “TwittCom” for VAS!
Tata DOCOMO has become the first company in the world to launch a twitter app service on its platform which will allow Tata DOCOMO Customers to recharge and activate Value Added services with use of #Hashtags on Twitter. Currently this…
Developing a Proactive Strategy to Curb Counterfeiting and the Importance of Consumer Awareness
Figure this, nearly one-third of all the malaria-fighting drugs in the Southeast Asia region are fake or of bad quality. A perilous state of affairs that foretells the imminent washing out of our decade long fight against the disease. In…