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Starting Business In Singapore: Simple Step-By-Step Process
India and Singapore are on a path of increasing economic integration. The ties that bind these countries have a long history - they are rooted in a common culture and a shared legacy of being former British colonies.
Since 1991 (as a…
Fed Up of Misleading & False Ads? Now, You Can Stop Them By Filing Complaint Online
Last year, Amitabh Bachchan created ripples across the advertisement world when he shared that he has stopped promoting Pepsi, because of a young girl: She asked him why is he helping to sell Pepsi when her school teacher has said that soft…
Rebuilding New Hyderabad – Singapore To Build A City In India 10 Times Its Own Size!
How would you feel if you were to lose the only thing you love and see it get snatched right in front of you. And you can’t do anything except watch. A million times painful than just imagining it, right?. But perhaps this pain brings out…
Healthcare & Education Ads Are Most Deceptive & Misleading: Advertising Body
The most important rule for advertisements is that it should only tell the truth, and nothing else. The consumer should be aware of both the pros and cons of the product; and the process of selling should not be deceptive or misleading.…
The Top 10 Best Indian TV Commercials Of 2014
Looks like the mute button on the remote was invented by a person who could no longer stand the ill and loud ads!
91% of the viewer’s prefer to skip ads if it was an option on the television. Take that!
Though most of us hate the ads,…
Is This HP #Bendtherules Ad Inspired By Lenovo? Same Entrepreneur, Same Story With Different…
Very few ad campaigns are completely original – and that’s completely alright.
Taking inspiration from different places and then building your own unique campaign is fine and even an accepted norm these days. However, the problem arises…
Internet Poised To Overtake Television As Largest Advertising Segment By 2018
Even till today, television remains the most sought after medium for companies to communicate with consumers. As of 2013, television industry generated revenue of INR 420 billion. Television has been a strong front runner for almost three…
Digital India Arises. India’s First Tribal Taluka Gets 100% Internet Connectivity!
Khedbrahma in Gujarat is all set to create history as it becomes the first tribal taluka to get 100% Broadband Internet connectivity via WiFi. All the 32 Gram Panchayats of this taluka have been successfully connected to the Information…
Why Hardselling Means The Death For Your Brand
Gone are the days when the seller was the king and the words “caveat emptor” echoed in the markets. Today the scenario has reversed. With monopoly long dead and the advent of numerable brands, the seller has been dethroned. Selling a…
Online Ads Witnesses Healthy Growth In India, Ecommerce And Telecom Biggest Spenders!
According to a report on Digital Advertising in India by IMRB International (formerly Indian Market Research Bureau) and IMAI (Internet and Mobile Association of India), the online advertising market in India is increasing at yearly growth…
5 Creative, Yet Controversial Indian Print Ads
Print advertisements have their own old world charm associated with them. No matter how much digital media influences our lives, print advertisements will always be one notch above everything else. People who love to read have always this…
Indian Education System Needs These 5 Changes Urgently!
Every established system in the country always attracts severe criticism. The Indian Education system especially has been the target of many allegations from students, parents and teachers. Students think they are overburdened, teachers…
Indian Telecom Growth Story: From 10M to 900M Subscribers In 10Yrs
Yes, that’s true. Indian telecommunication Industry is one of the fastest growing telecom market in the world. The mobile sector has grown from around 10 million subscribers in 2002 to reach 150 million by early 2007 registering an...
Can Modi Bring In A Revolution In Indian Healthcare Industry?
In the historic speech made by Narendra Modi on August 15th from Red Fort in New Delhi, he suggested several beneficial plans and programs of the government. One among them has been appreciated and applauded the most: Free health insurance…
6 Brands That Created Stunning FIFA World Cup Ads [Must Watch]
Football fans are right now going berserk with the excitement of FIFA Worldcup which is currently happening in Brazil. As per a recent findings, World cup soccer fans are 21 times more fanatical compared to Hockey fans; 11 times more crazy…
10 Advantages Of Government Jobs Over Private Sector Jobs
For most middle class Indians, there has been one perpetual dilemma - whether to go for a private sector job or the government sector job. In last couple of decades private sector jobs came in vogue, before which Government job was the…
Advertising Governing Body Cracks The Whip On Fairness Product Ads; Issues New Guidelines
Sometimes people are beautiful.
Not in looks.
Not in what they say.
Just in what they are.
- Markus Zusak, I am the Messenger
Have you ever observed or felt how obsessed we Indians are with fair skin? The best example would be to…
Elections Prime Time TV Screen Presence: Which Politicians Were Hit And Which Were Flop?
As per Wikipedia, out of 223 million households in India, 134 million have a TV set, and 103 million of these TV set enabled households watch cable television (2010 update). And this data has been growing at a rate of 10% every year.
If…
Top 10 Technology Trends For India In 2014: Gartner
Leading global research firm Gartner has come out with their top 10 technology trends and drivers that will be strategic for Indian organizations for 2014. These are the trends that, according to Gartner, will have significant impact on…
Top 15 Newspapers in India [2015 Update]
Indian Readership Survey has once again come out with their yearly report and things are still looking good for physical newspapers and magazines in India. According to the 2015 report, Trak.in - Indian Business of Technology, Mobile…