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Online Ads going the desi way!
See the two demo ads by Google – Which ad are you more likely to click on given an option in the same screen? (Provided you know Hindi) Google India has started displaying Hindi, Tamil, Telegu, Malyalam and other regional…
India Buzzing News : World Cup, Census 2011, Yahoo search engine, Fastrack & Indian kids!
The ICC World Cup frenzy has truly gripped the nation over India’s good performance especially in quarter and semi-finals. At first, it was revenge against Aussies followed by continued good run of Team India against Pak in World Cup games.…
ICC World Cup popularity goes past IPL-mania!
India v/s Pakistan clash in ICC World Cup Semi Finals – Are you game for this most-awaited sporting event on the Earth? In fact, some have already dubbed this match as even bigger than the tournament’s Grand Finale. I am sure you’ve…
WoW ! 10 second Ad costs Rs. 35 Lakh for Cricket World Cup Matches…
The Mega India Pakistan Semi Final cricket match is now less than 24 hours away. Literally, every person I am talking to is super excited about it. It so big that many corporates have even gone ahead and given a half day Holidays (and in…
Reliance offers unlimited Internet on USB stick for Rs. 169…Here is the reason why!
Reliance Communications has always been forefront offering cheap rates, be it bundled phones or voice / internet tariffs. In yet another announcement, Reliance plans to have largest roll-out of affordable wireless internet service in over…
Online Payments in India, an Opportunity in Waiting!
I recently came face to face with some realities of India as a market. Having started an R&D hub of our business in India, a large part of our India business looks at online software-as-a-service (SAAS) products. Part of this process…
India says NO to Dot XXX domains!
“Indian Culture says NO to porn sites” according to senior official at ministry of IT; however cyber laws were never strong enough to restrict porn from Indian users. It’s unfair to even try restrict people from porn; no matter what the…
Mobile-first users are Social media, Gaming fanatics!
Live life step-by-step before you move higher up the ladder; if you skip a step in between, there is every probability that you might jumble-up at the end of it all. That’s a basic preaching of life passed on to us by our ancestors. But,…
Indian B-Schools – Higher the seats, bigger the fees!
Education is getting expensive – I am sure no one doubts that fact. Be it Government or Private Institute the fees are easily in Lakhs. Only a fraction of students can afford it and that too by taking Education loans. Getting admissions…
Google topples Walmart as Most valued global Brand; Tata at 50th!
Though Google might have lost some plot against the buzzing social networking sites such as Facebook and Twitter, the search-engine major has topped the ranking for being a household brand name across the world, with a value of $44.3…
Why don’t we find foreign students coming to study full time in India?
Despite having thousands of institutes across the nation in fields like engineering, medicine, commerce, arts etc. our country has trailed most of the developed nations in education since time immemorial. Whether its poor infrastructure,…
More the country’s average IQ, more is the GDP!
Intelligence quotient (IQ) involves a series of tests to predict a person’s intelligence. The tests include a mix of observations, analytical, quantitative and qualitative questions which judge his / her ability to react to situations. And…
Full list of Tablets in India – The story so far…
India is warming up to tablets. The sales are at 8000 units per month, but that will only pick up when two things happen – hardware prices fall and so does the data plans. Hardware prices have a wide range right now. The cheapest can go for…
ICC Cricket World Cup: What do Bookies say…
I am aware this is a Business Blog, but like millions of other Indians – I am also a big cricket fan and it would not be prudent, if I don’t write a single article on it. In this on-going Cricket world cup, I do make it a point to…
MNP numbers thin : Vodafone thrives, Reliance falters !
The game of poaching has already started, but hasn’t kicked off at its fullest yet - when it comes to grabbing maximum number of telecom subscribers from the opposite camp. This can be gauged from the fact that only 5 million subscribers…
Hero group to spend 100 crore in rebranding to shed Honda Tag!
The issue of branding and rebranding has been discussed and re-discussed here. It’s a topic which has been there in our collective consciousness considering the recent debacle of Airtel. But just to brush up everyone’s knowledge, branding…
Indian E-commerce market at 47k cr by 2011 – Online Travel Bookings dominate!
The internet reach has grown beyond being an enabling communication medium. E-commerce has been a new buzz word over the last decade and is likely to grow exponentially year on year in an under-penetrated country like India. In fact,…
Indian Government’s Internet Kill Switch – how much is it justified?
Internet is usually perceived as a virtual world, but sometimes its output is more than real. Internet has not only broken the shackles of geographical boundaries, but also revolutionized the speed of information and data sharing…
Impact of Corruption on Indian Businesses: Survey
Until a year ago, it was of common knowledge that corruption is deeply rooted in India. However, it was the scandalous year 2010 that established this perception into fact. All the major scams – be it Commonwealth games fiasco, 2G spectrum…
Over-charging Mobile Operators–More common than you think!
If you are a mobile post-paid subscriber, I am sure you may have been surprised one time or the other, looking at your mobile bills. More often than not, they are more than you could have imagined. Most of the times you can’t figure out why…