Browsing Category
consumer
Indian middle class consumer | Growing young consumer of India | largest Consumers
Ecommerce growth propels huge Social Media spends by Indian Companies!
Social Media in a very short time has become an indispensable platform for Marketers. Infact, it has gone so mainstream that it now commands between 30% to 40% of overall marketing budgets on digital media according to the recently released…
Why a strong product brand is more important than a corporate brand?
I came across a very interesting discussion on LinkedIn a few days ago. The debate was that if we had to choose one what would be more important: A strong corporate brand or a strong product brand? As I followed the discussion, I looked…
5 Golden Rules for Your Business Email !
"One shit deal..." This phrase got one of the largest investment companies in the world in a messy soup during the Global Financial Crisis. One of their employees wrote this to another in an email, which was used against them in…
Precious Metal Investments: Gold vs. Silver vs. Platinum [Comparison]
For a layman, the brilliant gleam of platinum, silver and white gold is hard to differentiate apart, just by the virtue of observation. But, with the gold prices soaring sky-high, for those who prefer something other than the traditional…
How Technology has changed what we carry in our backpacks! [Infographic]
Technology has had a major effect on how we lead our daily lives, and mobile devices are becoming central to our lives to an extent that many people feel lost without having a mobile device in their hands. They literally feel that they are…
Brand Ambassadors: Why the Dhoni and team India should thank Anna Hazare!
MS Dhoni and Anna Hazare could not be more in contrast with each other. One came with a reputation of drinking 6 liters of milk every day, the other with a reputation for non violent ‘satyagraha’ and fasting as means of protest. MS Dhoni…
Your Social Network Identity: Real vs Pseudonym
After Facebook, now with Google+ requiring users to use actual names instead of pseudonyms / nicknames, an old debate about Real identity versus Pseudonym identity has kicked off. Matters have gotten little heated up with Google temporarily…
Social Media For Customer Service Is Here To Stay, But Businesses Unclear About Ownership!
Of all the uses of social media in enterprise context, I was and still am a big fan of using social media for crowdsourcing. There have been numerous incidents where businesses have leveraged crowdsourcing to maximize and in most cases get…
Indian Youngsters And Their Undying Love For Branded Apparels [Survey]
Indian youngsters have been the cynosure of all marketers for obvious reasons. High disposable income has given youngsters the power to splurge on things where it can be difficult to justify the price tag. Branded apparel is…
Global Consumer Confidence Takes A Hit, Indian Consumers Remain Bullish
Global Consumer Confidence Index which harps on assessing consumer’s confidence in the status of their personal finances, job market and spending power has taken a hit in the recently conducted survey by Nielsen company. The extent of the…
India adds 20 Mn Mobile subscribers in March –MNP requests sky-rocket!
According to the latest report (March 2011) released by TRAI – India now has a total of 846.32 Million Telecom subscribers, comprising of of 811.59 Mobile subscribers & 34.73 wireline subscribers. The Indian Tele-density now stands at…
Changing trends of music consumption in India!
Do you have a cassette player / Walkman at home? What was the last time you bought a CD / DVD / Blue ray for music? Well, it’s not difficult to assume your answers simply because the way we have been consuming music is changing very…
India lower than China in English proficiency ?
Now, this information has definitely taken me by surprise – Isn’t India known globally for its large English speaking population ? Infact, that is one of the main reasons why IT services has seen such tremendous growth in India over past…
Inflation impacts Middle Class Consumer severely!
Inflation is probably the biggest bottleneck that is facing India and its Economic Future. The high rate of inflation has remained untamed for quite a few months now and it has taken serious toll on Aam Aadmi. One of the biggest reasons…
Retaining customers in competitive world!
You have successfully build your business and also have clients who pay you. But, there is one thing that worries you time and again – Customer Retention. It is an on-going process and sometimes the key to long term success of your…
Over-charging Mobile Operators–More common than you think!
If you are a mobile post-paid subscriber, I am sure you may have been surprised one time or the other, looking at your mobile bills. More often than not, they are more than you could have imagined. Most of the times you can’t figure out why…
Indian Aviation statistics: Indigo, Kingfisher rule!
The aviation Industry has been growing over past few months after witnessing some of the worst times, thanks to increased taxes, high fuel prices, Union fights and standoffs ! The aviation Industry has also been in news for all the wrongs…
Can cloning seeds solve India’s food problems?
Cloning has for long been there in the west in some way or the other whether for humans or for crops. The result has been a large variety of genetically modified foods (GM Foods) which have flooded the Western market over the years.…
wow…Govt goes hi-tech! 12th Five Year Plan uses Web & Facebook for citizen Feedback!
I like this – I really like this. The next five year plan will be drafted with inputs and feedback from citizens like you and me – And to get that feedback, Planning Commission has not only setup an interactive website, but also Facebook…
Top 7 Myths of Personal financial Investment!
Call it the magic of positive sentiment in the year 2010. Almost all asset classes gained significantly in the year that just passed by. Most remarkable among them was commodities which outperformed all asset classes on the back of supply…