BARC

TV Ad Revenues Now At Pre-Covid Level With 64% Growth; FMCG #1 Sector With 72% Share In TV Ads According to the latest survey report generated by the Broadcast Audience Research Council (BARC) India, it is found that the television…

Republic Bharat Beats Aaj Tak To Become India's #1 Hindi News Channel Within A Year In an overwhelming feat, Republic Bharat just over a year old, launched in February 2019 has surpassed many TV channels who have been on the air for…

Ramayana Still India's #1 TV Show; Taarak Mehta Loses To This New Serial! (TRP War) Amidst the COVID-19 resultant lockdown, the 80s tv show, Ramayana made a comeback in 2020 and took the nation by a storm. As per the latest…

India Pakistan cricket matches have always been adrenaline-pumping and the excitement levels in the two countries are sky-high, to say the least, before the matches. The India Pakistan match in the World Cup of 2019 has been…

Dangal becomes India's #1 TV Channel After TRAI forced Broadcast Audience Research Council (BARC) to reveal TV viewership data for all channels, some interesting and shocking results have come out. Dangal TV, owned by Enterr10…

In the month of October this year, TRAI had announced the rollout of new rules for Cable and DTH users, pan-India. Consumer groups had hailed these new directives, as it snatched the power of pricing from DTH and Cable networks (Tata,…

As per the latest Broadcast Audience Research Council (BARC) survey, South India is way ahead of North India - both in terms of TV ownership and TV viewership. A very interesting theory has come up on the reasons behind this:…