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Instagram, the most popular photo-sharing app on mobile is now going to be open it’s advertising platform to all businesses of all size and shape across the globe. The users of the Facebook owned app have started experiencing more…

Sponsored search ads will now be displayed on Google Play as it will now be open to advertisers and developers. It had rolled out the pilot for a few in February, and is now officially rolling out ads on the store.

As per ICC, more than a fifth of human population or approximately 1 billion people will watch the biggest cricketing event: World Cup 2015. Overall, advertisers are expected to spend between Rs 1200 and Rs 1500 crore on advertisements,…

Even till today, television remains the most sought after medium for companies to communicate with consumers. As of 2013, television industry generated revenue of INR 420 billion. Television has been a strong front runner for almost three…

A revelation by Facebook some time back shook the world of social media, more so the brands who were concentrating a lot on the way their pages were maintained on Facebook. The statement by the officials of the most popular social…

What do you think makes great brands so powerful, long lasting and unique even when they're not selling products and services that are radically different from one another? Have they really got their fundamentals strong or are they simply…

Metro is fast becoming the most preferred means of transport in cities in India. With creaking infrastructure, roads filled with potholes and cars clogging the ever busy roads, Metro seems like the only way out to save the transport woes of…

If you thought only TV Channels are growing like crazy in India can you digest this? Indian print Industry saw the launch of 60 new magazine titles in past 12 months ! Bucked the recession? It looks like, but the fact is that print ad…

As per a survey by Sapient Interactive on digital media ads and their effectiveness in India, Viral campaigns are believed to be the least effective of marketing methods. This was based on the report “Digital Marketing: The CMO…

Reliance Money and Anil Ambani Group Company has launched mobile trading. This will help the Reliance Money customers to trade in equities and commodities from the comfort of their mobile. There are around 347 million telecom users in…