Windows 8: With discounts gone, what happens now?
Windows 8 might be the biggest bet or gamble for Microsoft in years (other than probably the Office 365 ‘rent’ option). It is not just because it is a complete shift from its old and trusty Windows 7. Part of the reason is also that Microsoft has made Windows 8 an Operating System for multiple platforms. Windows 8 has a similar UI (they are different at core, yet!) for the one in the PC and the one in the laptop. For tablets, Windows has both the OS- RT (mobile) and Pro (running legacy apps).
Along with this, Windows 8 brought something that had never happened with a Windows before. It was priced well below for what the earlier versions sold for. This offer was just till January 31st and the pricing was just $40 for upgrading the Windows (7, Vista or XP) in your PC to Windows 8. This was an amazing price and no surprise, many people shifted from their older OS to newer one. I myself changed all my Windows PC to Win8 PCs.
January though has now passed. The price of Windows 8 is now $200 and in the near future I do not see the price going down so steep. (Of course, it has been heard that the coupon is still working but that won’t last long). Now, that the price is again back to normal will the sale of Windows 8 decrease?
Of course they will!
The true question is that when with a discount that they never gave Microsoft did not observe earth-shattering sales. The current Windows 8 share is minimal at best and while this is not bad for a new OS but now after price increase, the growth speed itself will stutter.
Since the coming of Windows 8, the users of Win7 have split into three factions-
- People who will shift to Windows 8.
- People who will shift to some other OS (Linux, Mac).
- People who won’t change the OS till they buy a new machine.
Now, the first one should have bought the Windows while it was dirt cheap. After all, no use being confused while the sale is going on. Thus, we can assume the people in the first point have all shifted to Windows 8. These people might have shifted slowly over a few years if the price hike would not have been so steep.
This means there are only two kinds of people left. Those who won’t buy the Windows 8 and have left the Microsoft bandwagon; the reason might be any, from hating Windows 8 to falling for Linux or Mac.
The point is that these people have left.
The other kind of people are those who will buy a new machine with Windows 8 already installed. These people will buy at their own time and the price of upgrade scheme was never important for these people.
The point I am trying to make is that when with the discount-deadline looming over people were reluctant to leave Windows 7, would there be any sales at full price?
Of course, I may be completely wrong and people were waiting for the price hike to buy the OS but as I see it, there will be a sudden dip in the upgrade sale of Microsoft. How will it lure other users now to abandon a good OS (created by Microsoft itself) to a new OS? I am not even including the seasoned Linux and Mac users. Luring them is neither a need, nor feasible for Microsoft for now.