Update: A day after we posted this, Google has made official announcement for the pay-per-view launch. Read the announcement here
In 2005, the founders Steve Chen, Chad Hurley, Jawed Karim would have never thought that YouTube would spiral itself to the Prime content streaming website on the internet. Let alone the websites business – which either ways is the priority, YouTube made hundreds other artists famous and reachable through this medium. Events are recorded and uploaded on YouTube at a staggering rate of 72Hrs of Video every minute!
A recent development by YouTube suggests that it is all set to launch a service similar to PPV (Pay per view). In this case, users would have to subscribe to a channel and then can enjoy the feed. A news from CNN confirmed today what AndroidPolice was chasing since February. Below is a code that is available on AndroidPolice website which confirmed YouTube’s development towards the PPV, when they sneaked in on YouTube’s latest update for Android.
Now that it is confirmed that YouTube is going the HULU & Netflix way, would that mean a decrease in traffic for the giant
More than 1 Billion unique visitor’s visit YouTube each month! Over 4 Billion Hours of video are watched each month on YouTube! I would say a large audience prefer YouTube because of its free content availability (and the magnitude of content available).
Just the news of it starting to charge for subscriptions could impact users and it may just give a slight doubt in the mind before pressing the greasy enter button to search for the content. Would it be charged? Would the Artist that I am looking for, enable the PPV scheme?
The news of including PPV code into YouTube is sure to create positive vibes among the uploaders. I just checked the current views of “PSY – Gangnam Style” by officialpsy. It’s close to 1,583,007,069 views as of now. Imagine just 20% people subscribe to his channel at 2$ per subscription. That would yield the artist close to an extra $633Million!!!
And I am talking about just the 20% viewers of his total viewership! Imagine it, being anywhere close to 50%! Clearly beneficial for Artists!
Control on Duplicate / Pirated Content
With the PPV policy, it could mean, YouTube does its relevant bit to control piracy. Not that it would mean an end to it, it would limit the same for sure. For eg: when we see Gangnam Style by officialpsy, it is also being uploaded by hundreds of other YouTube users. That means, even if subscriptions are enabled, one user can easily extract media and upload and probably earn too? How do we keep a check on that? Which is the original PSY?A twitter like environment of “Verified Account” system too- just to complicate things even further?
The Rise of Another YouTube
With Content monitoring and PPV, YouTube would definitely compromise its number of viewers. When a website with same content arises, with free viewership, perhaps a fancier design, viewers are bound to hit the free one!
Would that mean, another video streaming website could gather much more traffic than YouTube? In the efforts to validate user content, increase profits for arising artists, and controlling piracy, would the subscription mechanism to much to stake for?
It would also depend which channels actually opt for it. As of now, the channels are generating revenue from ads and sponsors, and it would be interesting to see, how many channels actually use this method, to earn more.
More Profit? Would love to hear your views…