• 3-idiots

    Media Monday: Aamir Khan has a hot shot Resume for Marketing Post

    by rabigupta

    It looks like Aamir is preparing himself for a top class Job offer after his Bollywood Career. Why? Well, his out-of-box marketing strategies must be catching the eyes of top class media honchos and who knows he might be having some offers already. On this Business Blog it makes

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    Raaz-–-Pichhle-Janam-Ka-Songsblasts.com

    Media Monday: I can be a reality TV Script writer :)

    by rabigupta

    Okay! You might question me – are you obsessed with reality? The truth is- NO. I’m obsessed with the stupidity of people who make us watch reality shows. Well I should not simply bad mouth the word “Reality” here, because there is some good reality content over TV too.

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    twitter-killer

    Can Twitter Apps kill Twitter itself?

    by rabigupta

    My obsession with Twitter started last week only, when I decided to finally start using it for “I don’t know what” purpose! But since everyone in the market looks so freaked out about Twitter, I had to delve into it. At first I was clueless. What to tweet? How

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    FIFA_09

    Media Monday: FIFA and Sony to start 3D revolution in broadcasting

    by rabigupta

    Sony hasn’t faltered this time! In fact they are bang on!! FIFA has signed a Media deal with Sony to allow it to broadcast 25 World Cup matches in 3D Technology. But these matches would not be telecasted Live for now, Sony will record these matches and the footage

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    wall-street-journal-logo

    Google- From “No Evil” to a “Vampire” for Publishers!

    by rabigupta

    It all started with one mission for Google “Organize the world’s information and make it universally accessible and useful” and the motto “Don’t be Evil”. In short, they always wanted to provide all of world’s information at fingertips and that too for Free! But then who cares about such

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    Blue-01

    From real hits to fake number game- Bollywood’s new strategy to lure viewers

    by rabigupta

    Did you read that big Ad on almost every news paper saying “Blue collects 100 Crores in revenue”? And, more importantly did you read the same movie’s review on any newspaper or website? Quite contrasting. Right? Call it a normal phenomena or astute strategy but this has surely taken

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    Mithai_shop

    Is Govt regulation in Media Sector justified?

    by rabigupta

    No doubt Indian media has matured in past 5-10 years. It’s not just about content. Be it collaborations with foreign players, creativity in terms of marketing or be it technology or medium to present. Everything related to media today is comparable to developed markets. We have seen an all-round

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    Startups are like “2012″!

    by rabigupta

    I don’t know how many of you have watched the Movie “2012”, but I watched it 2 times and found it an extremely interesting one! It’s not just about the story, the way a person can relate to Movie is also appreciative. But somehow I thought that the movie

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    Bharatstudent

    Media Monday: Bharatstudent.com on for Sale- Is Indian internet media helpless?

    by rabigupta

    This was kind of “shocking” to me. With Alexa rating of around 500 and Indian rating in top 50 how can a website can’t generate enough money to survive on its own? Last week Northgate technologies informed that it will be selling off two of its major commodities (bharatstudent

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    Video Advertising growth

    Media Monday: Online Video Advertisement gets hotter as News channels eye more Videos

    by rabigupta

    Did you see a prominent change in most of the news websites recently ? Yes, websites across India and US are using Videos more conspicuously to lure both readers and advertisers. The trend is becoming hotter in US (as Broadband users are increasing) with websites like cnn.com, espn.com and

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