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What’s so common between top TV shows and… yes FACEBOOK? [Media Monday]

by rabigupta on August 8, 2011 |

ghazab

Have you ever wondered why Rakhi Sawant is so much loved by Imagine TV producers? Or how shows like “Emotional Atyachaar” can run for 3 straight (successful) seasons? Why do you think TV series like “Balika Vadhu” or “Na Aana Is Des Laado” grab so much eyeballs? Any answers yet? …

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After IPL get set go for some fresh content on TV [Media Monday]

by rabigupta
what to watch

I hope IPL Vulture didn’t suck every bit of your blood, and you’re still alive to at least switch ON your TVs? Well, if you have plans for same I must encourage you to do so because in coming days there are not 5 or 10 but 55 new shows lined up to appear on [...]

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Why are you not watching IPL? [Media Monday]

by rabigupta

If you think you follow IPL, this post is not for you (no offense meant, but you are a minority &  this is to save your own time)! According to recent reports, IPL-4 has lost its shine this year with highest TRPs of mere 3.9% reached by 2 games as against TRP of 4+ …

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Self regulation for TV Channels but parental control for Bloggers- is it Fair? [Media Monday]

by rabigupta
internettv_parental_controls

Last week Indian Broadcasting Federation (IBF), decided to have a self-regulatory mechanism for content control of non-news channels. For news channels, there is already a self regulatory mechanism named (News Broadcasters Association or NBA), whose effectiveness is yet to be seen. The new regulation also includes having a complaints redressal mechanism through the Broadcasting Content [...]

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Ready for Rediff group deals?

by rabigupta
26group-deals

Rediff.com India Ltd (NASDAQ listed) is the new entrant in the super hot group-deal market with- Rediff Deal Ho Jaye! [Picture courtesy: Rediff.com] As per the report and as quoted by Mr. Ajit Balakrishnan: The service, essentially, offers consumers local services in about 40 cities across …

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HD services offerings in India – Options galore!

by rabigupta
Asli HD

Were you the one impressed by High-definition ads telecasted during IPL? Aamir Khan in Tata Sky+ HD ad saying that he can record and watch 625 hours of High Definition Cricket and other stuff on TV and Shahrukh on the other hand claiming that Dish TV offers highest number (30) of HD TV Channels in [...]

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Lukup for i-Ads on TV: revolutionary idea? [Media Monday]

by rabigupta
iAds

Lukup, a Bangalore based company run by Headstart founder Kallol Borah has come out with first of it’s kind concept in India- interactive Ads on Television sets! The ads are 100/100 pixel small ads which are shown as hot spot format at bottom right end of Television (as seen in their website demo) and run [...]

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Everyone wants a pie of World Cup- lessons from IPL

by rabigupta
circket

Blame it to IPL, Cricket is no more a One day format monopoly and thanks to IPL for exposing various innovative revenue models around a game called ‘Cricket’. If you look at today’s One-Day Cricket format it looks like its fighting a battle for survival- 3 powerplays, Free hit after a no-ball and players psyche [...]

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Has social media already started affecting your TV viewing? [Media Monday]

by rabigupta
Ireland update

Very recently I switched on TV to watch Ireland thrashing England, not because I love watching  any Cricket match, but because I saw my Facebook wall getting printed with Kevin O Brien’s fastest century updates. Here is a snapshot- Yesterday when everyone was busy watching Ind Vs Ireland match, I switched to another channel and [...]

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Fake news on TV? No more.. [Media Monday]

by rabigupta

If you’re few of those sensible guys/girls watching TV who don’t believe in any sensationalist claim/news on TV before doing a thorough research, then there is a good news. As quoted in today’s Hindustan Times- The Indian news TV broadcasters, under the News Broadcasters’ Association (NBA), are defining a code of ethics and broadcasting standards [...]

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Movie rental in India falls flat before even taking off? [Media Monday]

by rabigupta
movie rentals

That’s a question I have been asking people for quite sometime, not before I asked it on Quora (How Indian Movie rental services are doing? Subscription numbers for services like bigflix.com and seventymm.com?) and it was Sidharth’s answer which then triggered this post! When I tried to dig more I found out a question on [...]

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DTH+3G: Can it bring the next big revolution? [Media Monday]

by rabigupta
airtel 3G

These days I’m in Mumbai, and as I entered here while coming from Delhi I found almost every slum house on the way fitted with Airtel DTH. That’s some awesome thing, isn’t? DTH subscribers are over 20 Million now and guess what? It added 10 million subscribers during 2009-2010 i.e. adding half of it’s 5 [...]

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Facebook- “Don’t be Evil”? [Media Monday]

by rabigupta
evil

The growth of Facebook has taken whole of the world by storm- Any Doubt? To me it seems like a giant growing fast, feeding on what people give him as he promises to entertain them, but may eventually turn out a real giant who will feed on these people! I say so because the …

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Recommendations from MIB’s TRP committee. Will it help? [Media Monday]

by rabigupta

Ministry of Information and Broadcasting (MIB) has been trying since long to robust the regulations around recording and publishing Television Rating Points (TRPs). They created Broadcast Audience Research Council (BARC) in 2007 with a goal of ending the monopoly of Television Audience Measurement (TAM). But BARC was a disappointment as it didn’t play it’s role [...]

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