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    What’s so common between top TV shows and… yes FACEBOOK? [Media Monday]

    by rabigupta

    Have you ever wondered why Rakhi Sawant is so much loved by Imagine TV producers? Or how shows like “Emotional Atyachaar” can run for 3 straight (successful) seasons? Why do you think TV series like “Balika Vadhu” or “Na Aana Is Des Laado” grab so much eyeballs? Any answers

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    After IPL get set go for some fresh content on TV [Media Monday]

    by rabigupta

    I hope IPL Vulture didn’t suck every bit of your blood, and you’re still alive to at least switch ON your TVs? Well, if you have plans for same I must encourage you to do so because in coming days there are not 5 or 10 but 55 new

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    Why are you not watching IPL? [Media Monday]

    by rabigupta

    If you think you follow IPL, this post is not for you (no offense meant, but you are a minority &  this is to save your own time)! According to recent reports, IPL-4 has lost its shine this year with highest TRPs of mere 3.9% reached by 2 games

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    Self regulation for TV Channels but parental control for Bloggers- is it Fair? [Media Monday]

    by rabigupta

    Last week Indian Broadcasting Federation (IBF), decided to have a self-regulatory mechanism for content control of non-news channels. For news channels, there is already a self regulatory mechanism named (News Broadcasters Association or NBA), whose effectiveness is yet to be seen. The new regulation also includes having a complaints

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    Ready for Rediff group deals?

    by rabigupta

    Rediff.com India Ltd (NASDAQ listed) is the new entrant in the super hot group-deal market with- Rediff Deal Ho Jaye! [Picture courtesy: Rediff.com] As per the report and as quoted by Mr. Ajit Balakrishnan: The service, essentially, offers consumers local services in about 40 cities across India at discounts

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    HD services offerings in India – Options galore!

    by rabigupta

    Were you the one impressed by High-definition ads telecasted during IPL? Aamir Khan in Tata Sky+ HD ad saying that he can record and watch 625 hours of High Definition Cricket and other stuff on TV and Shahrukh on the other hand claiming that Dish TV offers highest number

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    Lukup for i-Ads on TV: revolutionary idea? [Media Monday]

    by rabigupta

    Lukup, a Bangalore based company run by Headstart founder Kallol Borah has come out with first of it’s kind concept in India- interactive Ads on Television sets! The ads are 100/100 pixel small ads which are shown as hot spot format at bottom right end of Television (as seen

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    Everyone wants a pie of World Cup- lessons from IPL

    by rabigupta

    Blame it to IPL, Cricket is no more a One day format monopoly and thanks to IPL for exposing various innovative revenue models around a game called ‘Cricket’. If you look at today’s One-Day Cricket format it looks like its fighting a battle for survival- 3 powerplays, Free hit

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    Has social media already started affecting your TV viewing? [Media Monday]

    by rabigupta

    Very recently I switched on TV to watch Ireland thrashing England, not because I love watching  any Cricket match, but because I saw my Facebook wall getting printed with Kevin O Brien’s fastest century updates. Here is a snapshot- Yesterday when everyone was busy watching Ind Vs Ireland match,

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    Fake news on TV? No more.. [Media Monday]

    by rabigupta

    If you’re few of those sensible guys/girls watching TV who don’t believe in any sensationalist claim/news on TV before doing a thorough research, then there is a good news. As quoted in today’s Hindustan Times- The Indian news TV broadcasters, under the News Broadcasters’ Association (NBA), are defining a

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