Instagram’s Worth is $100 Bn, Growing Faster Than Facebook; Crypto Ads Now Allowed On Facebook!
Soon, there would be 2 billion users on Instagram
As per latest financial research, Instagram is turning out into a gorilla of social media world.
Take this: If Instagram had been a standalone company, it would have been worth staggering $100 billion.
Meanwhile, there is finally some good news for crypto-traders: Facebook has allowed crypto ads now, but with terms and conditions.
Read on to find more info!
Instagram: $100 Billion Social Network?
Jitendra Waral, who is a Bloomberg Intelligence analyst, recently wrote a report which states that if Instagram were a standalone firm, it would have been worth $100 billion, based on the user growth and revenue potential.
Facebook had acquired Instagram for $1 billion in 2012; this means that Instagram gave 100X returns in just 6 years!
Jitendra found that Instagram is growing faster than its parent company: Facebook, and in the next 2 years, more than 2 billion users will be on Instagram.
The stunning increase in revenue of Instagram platform will help Facebook to cross $10 billion revenue in the next 12 month, as it will have 16% share in the overall revenue of the company.
Right now, Instagram accounts for 10.8% of Facebook’s revenue.
The growth in users and revenue is being attributed mainly to Instagram’s young demographic of users, compared to older users on Facebook.
Crypto Ads Are Back On Facebook!
Meanwhile Facebook has now allowed advertisements related with cryptocurrencies on their platform. In February this year, Facebook had banned all sorts of cryptocurrency ads from their platform, which we had described as a big blow to the nascent crypto and blockchain industry.
Rob Leathern, Product Management Director at Facebook published a blogpost, wherein it was announced that ads related with cryptocurrencies can be posted,
However, ads of crypto-exchanges and other services related with cryptocurrency is still banned. And most importantly, ads related with ICO or Initial Coin Offering is also banned.
The blog post said, “So starting June 26, we’ll be updating our policy to allow ads that promote cryptocurrency and related content from pre-approved advertisers. But we’ll continue to prohibit ads that promote binary options and initial coin offerings.”
Pre-approved advertisers are fine, but new advertisers will now have to fill an application form, and prove that their business is genuine and in some cases, certified.
Here is the application which needs to be approved, before crypto-advertisers can run their ads on Facebook.
Google has already banned ads related with cryptocurrency.
US has already stated that regulation is must for any form of crypto trading and crypto business. We will keep you updated as receive more information and news.