Jio Is The Most Innovative Brand in India; Politics Beats Business In Innovation!

Innovation and creativity are pillars which signifies growth for the sector – be it politics, business, entertainment or social causes.

Calculating and tracking innovation in this age of cut-throat competition is vital for any company.

Understanding these needs, First Partners-Mindsight Research & Analytics has released their report called India Innovation Outlook 2018, which ranks various brands and organizations across various sectors in innovation and creativity.

Here are the major highlights from the research:

Jio Is The Most Innovative Brand in India!

Reliance Jio, which disrupted telecom industry with their plans and offerings, is disrupting advertisement and marketing world as well.

In their research, First Partners-Mindsight Research & Analytics has found Jio to be most innovative when it comes to showcasing their products and their brand.

Under Business category, they beat established brands like Airtel, Flipkart, Paytm and Oyo in innovation.

Politics: Most Innovative Sector!

The research was conducted across 5 sectors: Politics, Entertainment, Business, Not-for-profit and Government; and it was found that Politics beats all other sectors in innovation when it comes to communications.

Politics scored 25% in innovation index, highest among all other sectors.

Top 5 Innovative Campaigns in India

The top 5 campaigns which scored maximum in innovation across these 5 sectors are:

Politics: Har Ghar Modi Campaign (Scored highest)

Har Har Modi, Ghar Ghar Modi was the tagline and punchline for BJP during 2014 Lok Sabha Elections.

Here is one the videos shared by official BJP Youtube channel during 2014 Lok Sabha Elections

Entertainment: Padman Challenge

During the marketing and promotion of Padman movie, the producers launched Padman contest, which became viral due to celebrities participation. Under Entertainment sector, this was declared as the most innovative campaign.

Here is a collection of images, shared by celebrities under Padman challenge.

Business: Reliance Jio Digital India

Under Business category, Reliance Jio’s marketing campaign has been declared as the most innovative.

Here are few Jio advertisements:

Not For Profit: Me Too Campaign

#MeToo campaign was a viral campaign, which expanded all over the world, including India. Women and men, both came out in the open, sharing their sexual exploitation stories to create mass awareness.

Here is a video under Me Too campaign, as shared by a blogger:

Government: Swachh Bharat

Swachh Bharat or Clean India campaign was a major success story of Govt., wherein mass awareness about cleanliness was shared across all channels.

Here is Amitabh Bachchan and Kangana Ranaut spreading the message:

The report found that 63% of business leaders across 135 companies in Delhi-NCR, Mumbai, Bengaluru, Chennai, Ahmedabad, Pune, Kolkata and Hyderabad are actually unhappy and unsatisfied with the innovation being done in their own companies.