Out of Instagram’s 800 million active users all over the world, India has around 58-60 million users, which is just 6% to 8%.
However, the relevance of Instagram is rising in India as a niche subset of urban users are increasingly using the platform and connecting with their friends and relatives via pictures and hashtags.
Understanding the trends of the future, Instagram has just announced the winners of Instagram Awards India 2017.
If you are a digital entrepreneur, who consumes online content and news, and maybe uses that for your own startup, then this list of Instagram Awards winners is crucial for you – It denotes the trends, and the inclination of Instagram users, all over India.
Instagram Awards India 2017: Deepika Padukone Rules!
Bollywood actress Deepika Padukone is the #1 celebrity in terms of followers on Instagram.
Deepika was the lead actress of movie Padmaavat, which has become the 6th Bollywood movie to enter Rs 300 Crore club, and it seems that the success of the movie is directly reflecting on her Instagram popularity.
She has 22.4 million followers on Instagram, and no other Indian celebrity has more followers than her. Interestingly, she has posted just 552 posts, and she follows only 73 people.
Her bio showcases the link to her own clothing line: All About You, on Myntra.
She said,
“Staying connected with my fans and loved ones is extremely important to me. I value the love, support and connection I share with them and I hope I continue to remain true and authentic.”
This is how she celebrated her win:
********************************************************************************************
With 22 million followers, Priyanka Chopra is slightly behind at #2, whereas with 20 million followers, Alia Bhatt is at #3 position.
Virat Kohli: Undisputed King Of Instagram!
Meanwhile flamboyant Indian cricket team captain Virat Kohli has emerged as the ‘Most Engaged Account’ on Instagram.
If we leave aside Story Views and Video Views, then the content shared by him generated maximum number of engagement in terms of comments, reactions and memories.
His recent marriage with Bollywood actress Anushka Sharma generated loads of traction, and his followers swarmed his Instagram account to know more about his life.
While Virat Kohli has 19.8 million followers, his wife Anushka Sharma has 16.4 million followers.
Here are some of the most engaged posts by Virat Kohli:
********************************************************************************************
********************************************************************************************
********************************************************************************************
Who are your favourite Instagram celebrities? Do let us know by commenting right here!